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Why the domestic cleaning market is a great place to invest


Domestic cleaning has been around for many years and despite many wrongly assuming that it is just for the wealthy, continues to grow in popularity due to more and more of others choosing to spend our time NOT cleaning.

The growth in demand for domestic cleaning can certainly be blamed on the fact that many of us simply do not have the time to clean, or value the time that we have, more than to spend it cleaning.

According to an article by TidyChoice, their reports suggests that domestic cleaning has grown almost 30% from 2013 to 2020. This is a whopping increase over such a short period of time which is certainly reflected in our business.

The article also suggests some other reasons as to why the domestic cleaning market has grown:

  • Increase in disposable income
  • Good value of cleaning services
  • Technology keeping prices low
  • Yuppies causing great demand
  • Increase in households working from home

Clean & Hygienic remains a priority 

In light of the recent pandemic surrounding Covid-19, we have also found that individuals have realised the necessity for a clean and hygienic home. As such, we have found that many have chosen to outsource their cleaning regime to the professionals, to ensure that cleaning is done effectively, to help protect themselves and their family.

Those struck by uncertainty

2020 is bringing a lot of uncertainty to many. We find that when our customers are looking to cut back, instead of cancelling altogether, they reduce their frequency or the elements of their clean because they simply cannot go without our services.

Who are our customers?

There is no such thing as a ‘typical Merry Maids customer‘. Merry Maids serve all customers from all walks of life, whether it be the elderly, a young professional, a family or even an individual who isn’t able to clean for themselves. As a team, we take pride in being able to help customers for whatever their reason may be to use us.

We hope that this piece helps to give reassurance to investing in the domestic cleaning market and if you’d like to find out the next steps, contact for more information by clicking here.

Interested and want to know more about Merry Maids ?

The Merry Maids profile outlines all aspects of their franchise opportunity and allows you to contact them for further information or to ask a question.

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