National interior landscaping company, Urban Planters, has won Best Website at this year's Franchise Marketing Awards, which took place recently at the Marriott Hotel, Grosvenor Square, London .

The awards recognised the year's best marketing campaigns in the UK's franchise industry and competition was fierce with some 70 nominees for the awards. In the best website category, Urban Planters beat large and established companies, including Domino's Pizza and Fastsigns.

Urban Planters, which runs franchises across the UK, supplying tropical planting schemes for businesses, recently re-vamped its site with website designers Optix solutions, creating a sharper look, with a range of information, not only on the business but also on the types of plants available, with images and research showing the many benefits of a tropical planting scheme in the workplace. The website can be found at www.urbanplanters.co.uk.

Alan Page Franchise Director, at Urban Planters, said: "This award is a great acknowledgement of the hard work Optix Solutions and Urban Planters have put into creating a great-looking, informative and user-friendly website. Our belief that we had a great site was confirmed when levels of sales accelerated after we launched the site last summer.

"However, we are aware that this is no reason for us to become complacent, as websites soon become dated and we will therefore soon start looking at how this award-winning site can now be improved."

Urban Planters were also short-listed as a finalist for Most Creative Exhibition Stand award but were pipped to the post by their new strategic partner, Totally Dynamic, who have just finalised the artwork for Urban Planters' new vehicle wrapping, which can already be seen on new vans in the London area.

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