Posted:20-January-2020
Ethical franchising in 2020
Being an ethical franchise is so important for potential franchisees and the brand you represent. Having potential franchisees that are well informed will allow them to make decisions that’s best for them and the current network. We want our franchisees to make informed calculated business decisions, not enter into a business agreement which isn’t as it seems.
At Award Leisure we believe there are 3 fundamental ethical principles that have to be practised in order to make an ethical franchise.
Disclosure
Having full disclosure during negotiations offers full transparency into the business. It’s important for the franchisor to ensure the potential franchisee has a clear understanding of the company ethos and the fees involved with the franchise.
The potential franchisee also needs a clear-cut appreciation for the day to day operations, so they aren’t entering into something they aren’t fully prepared for.
At Award Leisure we offer all our potential franchisees discovery days which allows them to get an understanding of what owning their own showroom will be like and a chance for them to see what the day to day operations look like.
BFA Membership / Industry Recognition
While being a recognised brand of the bfa does not ensure success – the only thing that can guarantee your success in business is hard work, ambition and a passion for your industry – being members of the British Franchise Association shows potential franchisees that they will be in a business environment that is approved by the governing body of the franchise industry.
At Award Leisure we are proud to be bfa members, having satisfied a rigorous accreditation process, and we have even been nominated for prestigious awards such as the ‘Emerging Franchisor of the Year 2019’, further demonstrating our commitment to the highest standards of franchisee support.
Proven Success
You need to see a proven track record of success; it would not be ethical to allow someone to become a franchise if the business isn’t turning over a healthy profit. There needs to be proof that the current business system works, especially for any existing franchisees in the current network.
Award Leisure have a successful franchise network which are all exceeding sales targets each year. Last year was the most successful year since the company began, with all stores across the UK beating their all-time sales record!
Our franchisees exceeded their first year’s sales targets by 50%, meaning an increase in bottom line profit. Our franchise opportunity is a proven successful business model; if you are motivated and ambitious, we can provide the business model you need to succeed.
Award Leisure are actively recruiting franchisees across the UK. Find out more here!
Interested and want to know more about Award Leisure?
The Award Leisure profile outlines all aspects of their franchise opportunity and allows you to contact them for further information or to ask a question.
