Posted:12-December-2011
Jasper's wins a Best Franchise Award
Jasper’s Corporate Catering has come up trumps in the inaugural Best Franchise Awards, winning Best Growing Franchisor. The awards are based on an industry-wide study of franchisee satisfaction to understand which franchisors best deliver on their promises, have proven franchise systems and offer franchisees excellent financial and non-financial rewards.
Steven Frost from Smith & Henderson, the independent franchise research firm that runs the awards, said: “What makes these awards unique is they are based on what the real experts think – actual franchisees who work in those businesses day-in-day-out and their first hand experiences. The four franchisors recognised in this year’s awards are in an elite group and represent the very best franchise opportunities in the UK today.”
Jasper’s scored an impressive 90% overall satisfaction rating from its franchisees against an industry average of 69%; and also scored above the industry average on 27 of 28 criteria, with 100% satisfaction for 17 areas including: proven system, training and support, the Brand, products and services, maintaining standards, innovation, respect, trust, confidence and communication.
The industry-wide study of franchisee satisfaction on which the Best Franchise awards was based is known as the Franchise Satisfaction Benchmark. It involved gathering feedback from over 1,000 franchisees. Franchisors from all corners of commerce participated, ranging from children’s sports coaching to business coaching; from lawn care to domiciliary care; and from retail to accountancy.
Nathan Siekierski, Director of Jasper’s, said “Being able to compare our catering franchise model to the industry standards is something new and refreshing in the franchising world. Winning an award based on franchisee opinions is the icing on the cake and makes the hard work of the Jasper’s team worthwhile.”
About the Franchise Satisfaction Benchmark (FSB)
The FSB is provided by Smith & Henderson, a leading independent franchise consultancy. It works by inviting existing franchisees to participate in an anonymous online survey which asks them 30 questions about their franchise ownership experience. Using a consistent methodology, the franchise is assigned an overall FSB score and the highest performing franchisors are recognised in the Best Franchise Awards.
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