Posted:22-July-2025
New SoBe Burger franchise opens in Harrow
SoBe Burger, the Miami-style smash burger brand, has brought the heat to Harrow with the grand opening of its 16th franchise.
The launch represented the second SoBe Burger franchise for one of our valued franchise partners, following the successful opening of SoBe Burger Ealing in 2024.
Founded in London in 2019, SoBe (short for South Beach, Miami) has become one of the UK’s fastest-growing burger brands, with 15 locations and over 200 delivery outlets nationwide.
The concept was born after founders Tom and Alex fell in love with smash burgers on a trip to Miami and brought the flavour, attitude and energy back to Britain. And just before the grand opening, SoBe dropped a limited-edition Bombay Smash Burger, created in partnership with British comedian Asim Chaudhry, in character as the legendary Chabuddy G from People Just Do Nothing. Expect bold Indian street flavours and a whole lot of swagger.
Interested and want to know more about SoBe Burger?
The SoBe Burger profile outlines all aspects of their franchise opportunity and allows you to contact them for further information or to ask a question.
