Leading franchise home care company Home Instead Senior Care were honoured to be selected as one of the care companies to participate in a video call with HRH, The Duke of Cambridge as our future king looked to speak directly to front line care workers about their experiences during Covid-19.
The once in a lifetime call was set up by the Care Workers Charity at Prince William’s request and Suraya Alvi, an amazing Senior CAREGiver who works at their Stockport franchise office, was selected to be on the call which was conducted on Zoom. The call included four other essential key workers from the care sector.
As well as wishing to hear first hand of what it’s been like to deliver care during the pandemic, the Prince was interested to learn how delivery of their service has changed and what the impact had been on wellbeing.
Speaking directly to Prince William about her experience of caring for older people throughout COVID-19, Suraya said: “The main thing we face is uncertainty from clients. We aim to reassure them that we will still provide the best level of care regardless of the pandemic.”
Suraya also spoke about the emotional turmoil it can bring for both clients and CAREGivers as the situation can be a strain both physically and mentally.
“The support from our office has been fantastic,” she said. “We have a support system at the office and wellbeing sessions, and you can always pick up the phone and chat to people. The office sends us thank you notes and leave gifts on our doorstep, it’s lovely. The main thing is keeping well emotionally, and it can be really tough.”
Ending the call, the Prince thanked all the care workers and their colleagues for the ‘fantastic job’ they were doing. “It’s hugely appreciated and acknowledged”.
Karolina Gerlich, executive director of the Care Workers Charity, which exists to support current and former care workers with one-off crisis grants and advice, added: “The call was a fantastic opportunity to shine a light on the amazing work of care workers and we really appreciate Suraya’s input from a home care point of view. HRH really took time to find out what it was like working in care, hear some of the challenges and recognise the important job our care workers do.”
Ruth Brown, Home Instead’s Business Development Director added, “We are honoured to have been selected to take part in the call. Suraya represented our brand and her 9,000 CAREGiver colleagues across the network so well.
“The pandemic has highlighted the invaluable contribution made by the many people working in social care.
“In making this call, The Duke of Cambridge is helping to raise awareness of the work we do whilst also sending a clear message about the importance of mental wellbeing.
We are immensely proud of all our franchise teams across the UK, who are providing such a vital service caring for our older generation.”
Franchise company Home Instead Senior Care is proud to be a project partner of SSAFA’s official VE Day 75th commemorative album. SSAFA, the Armed Forces is offering the nation free copies of the souvenir coffee-table book entitled VE Day 75, published by the SJH Group to mark the 75th anniversary of Victory in Europe Day. The special edition book is written by experts, including royal correspondent Robert Jobson, and is beautifully presented telling the story of VE Day. Included in the book is a wide selection of photographs from the day itself as, through its pages, it tells the story of the extraordinary events of May 8 1945. Lieutenant General Sir Andrew Gregory, Chief Executive of SSAFA, says: “Dealing with COVID-19 is again testing the resolve of the Nation, just as it was tested during the Second World War. While those on today’s frontline are different to 75 years ago, the population once more has pulled together to defeat a common enemy. As we celebrate VE Day 75, we should reflect on the values that allowed us to triumph against evil then, and which will help us deal with today’s threat – courage, selfless commitment and discipline. “This could be the last time that we will be able to celebrate a major VE Day anniversary with those who lived during the conflict; we must learn from their victory, never forget their sacrifices and be proud of our Nation today. That is their legacy.” The weekend of 8–10 May will see SSAFA publicise the anniversary and the publication VE Day 75 through print, digital and broadcast media. CEO of the SJH Group, Richard Freed, says, “The VE Day book is a celebration of the generation that gave so much to provide us with the relative peace and prosperity that we’ve enjoyed over the past 75 years. Working with SSAFA has really brought home the extraordinary people and events that made victory in Europe possible. It’s been a real privilege to be part of these celebrations and to provide complimentary copies of VE Day 75 to the Nation.” Speaking about the book, CEO of Home Instead UK, Martin Jones said, “We are delighted to be a patron of SSAFA’s official VE Day 75 commemorative album which documents an amazing day in the country’s history. “Caring for our older generation is so important, we recognise just how much they have done for us. Everyone at Home Instead national office, our franchise owners and their teams take enormous pride in supporting our clients each and every day.”
Franchise company Home Instead Senior Care is proud to be a project partner of SSAFA’s official VE Day 75th commemorative album.
SSAFA, the Armed Forces is offering the nation free copies of the souvenir coffee-table book entitled VE Day 75, published by the SJH Group to mark the 75th anniversary of Victory in Europe Day.
The special edition book is written by experts, including royal correspondent Robert Jobson, and is beautifully presented telling the story of VE Day.
Included in the book is a wide selection of photographs from the day itself as, through its pages, it tells the story of the extraordinary events of May 8 1945.
Lieutenant General Sir Andrew Gregory, Chief Executive of SSAFA, says: “Dealing with COVID-19 is again testing the resolve of the Nation, just as it was tested during the Second World War. While those on today’s frontline are different to 75 years ago, the population once more has pulled together to defeat a common enemy. As we celebrate VE Day 75, we should reflect on the values that allowed us to triumph against evil then, and which will help us deal with today’s threat – courage, selfless commitment and discipline.
“This could be the last time that we will be able to celebrate a major VE Day anniversary with those who lived during the conflict; we must learn from their victory, never forget their sacrifices and be proud of our Nation today. That is their legacy.”
The weekend of 8–10 May will see SSAFA publicise the anniversary and the publication VE Day 75 through print, digital and broadcast media. CEO of the SJH Group, Richard Freed, says, “The VE Day book is a celebration of the generation that gave so much to provide us with the relative peace and prosperity that we’ve enjoyed over the past 75 years. Working with SSAFA has really brought home the extraordinary people and events that made victory in Europe possible. It’s been a real privilege to be part of these celebrations and to provide complimentary copies of VE Day 75 to the Nation.”
Speaking about the book, CEO of Home Instead UK, Martin Jones said, “We are delighted to be a patron of SSAFA’s official VE Day 75 commemorative album which documents an amazing day in the country’s history.
“Caring for our older generation is so important, we recognise just how much they have done for us. Everyone at Home Instead national office, our franchise owners and their teams take enormous pride in supporting our clients each and every day.”
At Home Instead Senior Care, caring is at the heart of everything they do, for their clients, CAREGivers and their franchise owners.
They are so proud of their network of franchisees, their key players and CAREGivers, as well as the team at National Office. By working together through these uncertain times, they continue to improve the lives of the older people they serve, as well as supporting people in their local communities.
Earlier in the year, Home Instead decided to create a video and asked the question, what do you love about Home Instead? The responses were phenomenal and demonstrated the passion for the brand and for the support they show for each other.
These are just some of things they had to say. Ken Braddock, HSBC Franchise Director said, “What I love about Home Instead is that they are there when you need them.”
Desirie Lea, Director, Morris & Co said, “What I love about Home Instead is the support from each of the owners for each other.”
Diana Stephenson, Managing Director, Calvin Marketing, “What I love about Home Instead is the quality and consistency that permutates across everything they do as a brand.”
Director of Business Development at Home Instead, Ruth Brown, explains: “When we heard what our teams and business partners had to say, we were just so proud of what we have all achieved together – something which is so important during the current difficult times.
“Our franchise owners are at the heart of Home Instead, they are the people who have invested in the brand and chosen to follow their desire to care for others. We also invest in supporting our franchisees and their well-being, so that they can provide the best of care for their clients, their employees and importantly themselves.”
Thank you to everyone who took part in the video.
Home Instead Senior Care is a franchise whose proven business model delivers both outstanding care and outstanding results for franchisees.
There are over 212 dedicated and like-minded successful franchisees who all share best practice and support for each other, as part of the Home Instead family.
Home Instead Senior Care is urging kind and compassionate people in the UK to join the wave of kindness sweeping the nation as they look to employ a further 3,000 CAREGivers across the UK. The global coronavirus pandemic is sadly leading to the shedding of jobs across many sectors. With people aged over 70 being asked to socially distance and remain at home, Home Instead is able to offer a jobs boost as they look for more caring and compassionate people to join their 212 local franchise teams. Commenting on the situation created by the pandemic, Martin Jones, CEO of Home Instead Senior Care UK said, “We want to ensure we can continue to commit to caring for our older clients especially following the government’s advice to remain at home and socially distance; which inevitably will leave many elderly people unable to leave their homes or see the people who they may usually do day-to-day. “We want to harness the community-spirit and kindness that is being demonstrated all over the UK right now, as those attributes are key to our workforce. In particular we are seeking those who have recently lost a role in one of the sectors which are struggling at this time that might have transferable skills. “There are so many people out there who could help us make a positive difference to older people through relationship-led care. We are urging them to step forward and contact our local franchise offices.” In recruiting for these new roles, Home Instead wants to ensure that there are enough CAREGivers to deal with the increasing level of demand they are experiencing from clients, both new and existing. Home Instead provides training to all new recruits so no qualifications or experience in the area is needed. Home Instead is also recruiting for Care Managers, Recruiters and Schedulers. There are currently more than 3,000 new vacancies across the UK franchise offices. As Home Instead Senior Care is caring for our older generation, new franchise opportunities are available to enable expansion into new areas where they can deliver their services to even more local communities. Home Instead Senior Care is the UK’s No. 1 franchise home care company with a management led business model that is proven to deliver outstanding care and outstanding results for their franchisees.
Home Instead Senior Care is urging kind and compassionate people in the UK to join the wave of kindness sweeping the nation as they look to employ a further 3,000 CAREGivers across the UK.
The global coronavirus pandemic is sadly leading to the shedding of jobs across many sectors. With people aged over 70 being asked to socially distance and remain at home, Home Instead is able to offer a jobs boost as they look for more caring and compassionate people to join their 212 local franchise teams.
Commenting on the situation created by the pandemic, Martin Jones, CEO of Home Instead Senior Care UK said, “We want to ensure we can continue to commit to caring for our older clients especially following the government’s advice to remain at home and socially distance; which inevitably will leave many elderly people unable to leave their homes or see the people who they may usually do day-to-day.
“We want to harness the community-spirit and kindness that is being demonstrated all over the UK right now, as those attributes are key to our workforce. In particular we are seeking those who have recently lost a role in one of the sectors which are struggling at this time that might have transferable skills.
“There are so many people out there who could help us make a positive difference to older people through relationship-led care. We are urging them to step forward and contact our local franchise offices.”
In recruiting for these new roles, Home Instead wants to ensure that there are enough CAREGivers to deal with the increasing level of demand they are experiencing from clients, both new and existing.
Home Instead provides training to all new recruits so no qualifications or experience in the area is needed. Home Instead is also recruiting for Care Managers, Recruiters and Schedulers.
There are currently more than 3,000 new vacancies across the UK franchise offices.
As Home Instead Senior Care is caring for our older generation, new franchise opportunities are available to enable expansion into new areas where they can deliver their services to even more local communities.
Home Instead Senior Care is the UK’s No. 1 franchise home care company with a management led business model that is proven to deliver outstanding care and outstanding results for their franchisees.
These are challenging times we are all living through. It is unnerving but it’s at times like these that we can see people performing at their best and at Home Instead Senior Care, the health and safety of our clients, CAREGivers and staff remains our number one priority. Supporting Our Franchise Network At National Office we exist to support our franchise network. We assembled a COVID-19 taskforce last month to constantly monitor the situation and prepare our network for the impact of the virus. As the situation around COVID-19 continues to develop, our Home Instead National Office is working hard to continually monitor and respond to the developments, working closely with the UK Home Care Association and Government on behalf of our offices. To ensure the highest standard of care is always being delivered across our franchise network, we have a quality assurance team and medical professionals in place at our National Office to advise our independently owned offices UK wide. Ensuring the Safety of our Clients and CAREGivers We are committed to ensuring that our clients can remain safe and cared for at home throughout this challenging time. We are in regular communication with all our clients and our CAREGivers to keep them up to date with the changing situation and to ensure they know first-hand what measures we are taking to continue to deliver our much-needed service. Our CAREGivers are professionally trained and undergo comprehensive training in infection control, and they are following industry guidance on hygiene from the UK’s Public Health Authorities and World Health Organisation, particularly focussed around handwashing and other hygiene measures. We understand there are challenges and concerns around shopping and access to supplies and we are doing all we can to use our influence and expertise at the highest level to ensure our older population and our team of professional CAREGivers are recognised as a priority. Locally, our teams are working diligently to ensure CAREGivers are able to access supplies on behalf of our clients. We have been bowled over by our franchisees, by their key players and CAREGivers as well as the team here at National Office. By working together through this time of unprecedented uncertainty we continue to be able to improve the lives of older people we serve. We all face some challenging times ahead, but we will all work through it together. Ruth Brown, Business Development Director, Home Instead Senior Care
These are challenging times we are all living through. It is unnerving but it’s at times like these that we can see people performing at their best and at Home Instead Senior Care, the health and safety of our clients, CAREGivers and staff remains our number one priority.
Supporting Our Franchise Network
At National Office we exist to support our franchise network. We assembled a COVID-19 taskforce last month to constantly monitor the situation and prepare our network for the impact of the virus.
As the situation around COVID-19 continues to develop, our Home Instead National Office is working hard to continually monitor and respond to the developments, working closely with the UK Home Care Association and Government on behalf of our offices.
To ensure the highest standard of care is always being delivered across our franchise network, we have a quality assurance team and medical professionals in place at our National Office to advise our independently owned offices UK wide.
Ensuring the Safety of our Clients and CAREGivers
We are committed to ensuring that our clients can remain safe and cared for at home throughout this challenging time.
We are in regular communication with all our clients and our CAREGivers to keep them up to date with the changing situation and to ensure they know first-hand what measures we are taking to continue to deliver our much-needed service.
Our CAREGivers are professionally trained and undergo comprehensive training in infection control, and they are following industry guidance on hygiene from the UK’s Public Health Authorities and World Health Organisation, particularly focussed around handwashing and other hygiene measures.
We understand there are challenges and concerns around shopping and access to supplies and we are doing all we can to use our influence and expertise at the highest level to ensure our older population and our team of professional CAREGivers are recognised as a priority. Locally, our teams are working diligently to ensure CAREGivers are able to access supplies on behalf of our clients.
We have been bowled over by our franchisees, by their key players and CAREGivers as well as the team here at National Office. By working together through this time of unprecedented uncertainty we continue to be able to improve the lives of older people we serve.
We all face some challenging times ahead, but we will all work through it together.
Ruth Brown, Business Development Director, Home Instead Senior Care
Home Instead Senior Care, is delighted to announce that their Business Development Director, Ruth Brown, has been elected to the board of the British Franchise Association (bfa) as a full board member. Ruth’s appointment was announced at the bfa’s annual general meeting in London in December and the new board met for the first time in January. Speaking about her appointment, Ruth, who has worked in franchising since graduating said, “I am passionate about the promotion of ethical franchising and the positive impact it can have on the life of a franchisee, their families and teams too. “I feel that there is still a massive opportunity for franchising to gain the recognition it deserves as a business sector and contributor to the UK economy and welcome the opportunity to work with the bfa in the promotion of the life-changing opportunity that is franchising.” She is part of Home Instead’s Executive Leadership team who are responsible for the company’s strategic direction and was chair of the bfa’s Northern Forum during 2019 Speaking about Ruth’s appointment, bfa CEO, Pip Wilkins said, “We are delighted that Ruth has been elected to the Board and are confident her expertise will help the association in its aims and visions.” Ruth was appointed alongside two other new board members – Lynne Newman of Fun Fest Holiday Club as associate board member and Suki Dehal of Lloyds Bank who joins as affiliate board member. Home Instead Senior Care is the UK’s No. 1 franchise home care company with a management led business model that is proven to deliver outstanding care and outstanding results for their franchisees. Their unique home care service, which is companionship-based, allows their senior clients to remain living independently in their own homes.
Home Instead Senior Care, is delighted to announce that their Business Development Director, Ruth Brown, has been elected to the board of the British Franchise Association (bfa) as a full board member.
Ruth’s appointment was announced at the bfa’s annual general meeting in London in December and the new board met for the first time in January.
Speaking about her appointment, Ruth, who has worked in franchising since graduating said, “I am passionate about the promotion of ethical franchising and the positive impact it can have on the life of a franchisee, their families and teams too.
“I feel that there is still a massive opportunity for franchising to gain the recognition it deserves as a business sector and contributor to the UK economy and welcome the opportunity to work with the bfa in the promotion of the life-changing opportunity that is franchising.”
She is part of Home Instead’s Executive Leadership team who are responsible for the company’s strategic direction and was chair of the bfa’s Northern Forum during 2019
Speaking about Ruth’s appointment, bfa CEO, Pip Wilkins said, “We are delighted that Ruth has been elected to the Board and are confident her expertise will help the association in its aims and visions.”
Ruth was appointed alongside two other new board members – Lynne Newman of Fun Fest Holiday Club as associate board member and Suki Dehal of Lloyds Bank who joins as affiliate board member.
Their unique home care service, which is companionship-based, allows their senior clients to remain living independently in their own homes.
Home Instead Senior Care has been named as the winner in the ‘Best Franchise Management’ category in the 2019 at Best Franchise Awards, sponsored by Lloyds Bank. Business Development Director, Ruth Brown and Operations Director, Katie Furey were on hand to collect the award at a ceremony which followed the two-day Best Franchise conference. Home Instead were named as one of only 17 finalists across five categories by employee engagement specialist, WorkBuzz organisers of the conference and awards. Finalists were chosen based on feedback from their franchisees, gathered in a confidential franchise satisfaction survey conducted earlier this year. The 2019 scores gave Home Instead a 5-star satisfaction rating for the sixth time and allowed us to be put forward as finalists for the award. Speaking about the award, Ruth said, “It’s fantastic to be winners in these awards as the win is based on feedback from our franchise network. “In the survey conducted by WorkBuzz our franchisees rated us on attributes such as the quality of our new franchisee induction training, the level and quality of ongoing support we provide, their relationship with us and whether they would recommend the Home Instead brand as a franchise opportunity to others. “Their ringing endorsement of the brand and satisfaction with their franchise experience with Home Instead has gained us this award so it is extra special for us.” Steven Frost, CEO of WorkBuzz said, “Franchising is a fantastic industry, but with so many different franchisors all shouting about their support, it’s hard to identify the best franchise opportunities that truly deliver on their promises. What makes the winners of the 2019 Best Franchise Awards, sponsored by Lloyds Bank, unique, is they are based on feedback from thousands of actual franchisees. “We’d therefore like to congratulate the winners – they are the creme de la creme of UK franchising. If you’re a prospective franchisee, whilst nothing guarantees that you’ll be successful, these franchisors are a great place to start your search.” Home Instead Senior Care is a management franchise, so no care experience is necessary. But if you are caring and passionate and have the skills to be an effective leader, you can embrace their exceptional business model and make a real difference. To learn more about franchise opportunities with Home Instead, click here!
Home Instead Senior Care has been named as the winner in the ‘Best Franchise Management’ category in the 2019 at Best Franchise Awards, sponsored by Lloyds Bank.
Business Development Director, Ruth Brown and Operations Director, Katie Furey were on hand to collect the award at a ceremony which followed the two-day Best Franchise conference.
Home Instead were named as one of only 17 finalists across five categories by employee engagement specialist, WorkBuzz organisers of the conference and awards.
Finalists were chosen based on feedback from their franchisees, gathered in a confidential franchise satisfaction survey conducted earlier this year. The 2019 scores gave Home Instead a 5-star satisfaction rating for the sixth time and allowed us to be put forward as finalists for the award.
Speaking about the award, Ruth said, “It’s fantastic to be winners in these awards as the win is based on feedback from our franchise network.
“In the survey conducted by WorkBuzz our franchisees rated us on attributes such as the quality of our new franchisee induction training, the level and quality of ongoing support we provide, their relationship with us and whether they would recommend the Home Instead brand as a franchise opportunity to others.
“Their ringing endorsement of the brand and satisfaction with their franchise experience with Home Instead has gained us this award so it is extra special for us.”
Steven Frost, CEO of WorkBuzz said, “Franchising is a fantastic industry, but with so many different franchisors all shouting about their support, it’s hard to identify the best franchise opportunities that truly deliver on their promises. What makes the winners of the 2019 Best Franchise Awards, sponsored by Lloyds Bank, unique, is they are based on feedback from thousands of actual franchisees.
“We’d therefore like to congratulate the winners – they are the creme de la creme of UK franchising. If you’re a prospective franchisee, whilst nothing guarantees that you’ll be successful, these franchisors are a great place to start your search.”
Home Instead Senior Care is a management franchise, so no care experience is necessary. But if you are caring and passionate and have the skills to be an effective leader, you can embrace their exceptional business model and make a real difference.
To learn more about franchise opportunities with Home Instead, click here!
The team from home care franchise, Home Instead Senior Care had a fantastic evening recently, picking up two awards at the Leaders in Care Awards 2019. These awards recognise and celebrate the companies and people in the home care and care home sectors which are driving innovation and providing outstanding, person-centred care. Home Instead CEO, Martin Jones, was named as Executive of the Year – recognising his inspired leadership on both a company and sector-wide level. The judges acknowledged Martin’s instrumental role in steering their network of over 208 offices to ‘change the face of ageing.’ They also mentioned his passion for their bespoke approach to quality and how this has resulted in franchise owners achieving more CQC (Care Quality Commission) Outstanding ratings than any other home care provider. Martin’s drive to investigate the potential of technology to deliver positive change in the sector was also acknowledged. On winning the award, Martin said: “It’s a privilege, and this is for all of the caregivers that are out there. It’s not about me, it’s about changing the face of the sector – so this is just a fantastic thing to be part of.” The grand finale of the evening was for Home Care Provider of the Year where Home Instead was up against four other providers. The Home Instead team was, quite rightly, thrilled when they were announced as winners. In making this award the judges cited that Home Instead have ‘led the pack’ in terms of providing outstanding care. They were also impressed with their innovative model where clients’ emotional and social needs are prioritised and mention was also made of their position in embracing new technologies to support their clients. These latest awards, once again, demonstrate how Home Instead is leading from the front in all aspects of home care. Home Instead Senior Care is a management franchise, so no care experience is necessary. But if you are caring and passionate and have the skills to be an effective leader
The team from home care franchise, Home Instead Senior Care had a fantastic evening recently, picking up two awards at the Leaders in Care Awards 2019. These awards recognise and celebrate the companies and people in the home care and care home sectors which are driving innovation and providing outstanding, person-centred care.
Home Instead CEO, Martin Jones, was named as Executive of the Year – recognising his inspired leadership on both a company and sector-wide level. The judges acknowledged Martin’s instrumental role in steering their network of over 208 offices to ‘change the face of ageing.’
They also mentioned his passion for their bespoke approach to quality and how this has resulted in franchise owners achieving more CQC (Care Quality Commission) Outstanding ratings than any other home care provider.
Martin’s drive to investigate the potential of technology to deliver positive change in the sector was also acknowledged.
On winning the award, Martin said: “It’s a privilege, and this is for all of the caregivers that are out there. It’s not about me, it’s about changing the face of the sector – so this is just a fantastic thing to be part of.”
The grand finale of the evening was for Home Care Provider of the Year where Home Instead was up against four other providers. The Home Instead team was, quite rightly, thrilled when they were announced as winners.
In making this award the judges cited that Home Instead have ‘led the pack’ in terms of providing outstanding care. They were also impressed with their innovative model where clients’ emotional and social needs are prioritised and mention was also made of their position in embracing new technologies to support their clients.
These latest awards, once again, demonstrate how Home Instead is leading from the front in all aspects of home care.
Home Instead Senior Care is a management franchise, so no care experience is necessary. But if you are caring and passionate and have the skills to be an effective leader
Home Instead Senior Care scooped the Best PR Campaign award in the 2019 Franchise Marketing Awards for their campaign #youcancare which encouraged people to consider a career in care. The Awards have become one of the industry's most highly coveted accolades. They are renowned for celebrating innovative marketing campaigns and effective marketing support offered by franchisors to their franchisees. Pip Wilkins, Chief Executive at the bfa, presented the award to the Home Instead team at the National Franchise Exhibition held at the NEC. The campaign won ‘thanks to an imaginative approach which, in the opinion of the judges, tackled a key issue of CAREGiver recruitment and delivered concrete results.’ #youcancare was a multi-channel PR campaign combining both press and social media and was aimed at celebrating those working in the sector, The ultimate goal for the campaign was to support Home Instead franchise owners locally to help them with their CAREGiver recruitment. Ruth Brown, Business Development Director at Home Instead said “Each of our local franchise offices provides exceptional care for their clients, so they need exceptional CAREGivers! It’s so important for franchisors to support their franchisees and this campaign was created to do just that and we are delighted with its success.”
Home Instead Senior Care scooped the Best PR Campaign award in the 2019 Franchise Marketing Awards for their campaign #youcancare which encouraged people to consider a career in care.
The Awards have become one of the industry's most highly coveted accolades. They are renowned for celebrating innovative marketing campaigns and effective marketing support offered by franchisors to their franchisees.
Pip Wilkins, Chief Executive at the bfa, presented the award to the Home Instead team at the National Franchise Exhibition held at the NEC. The campaign won ‘thanks to an imaginative approach which, in the opinion of the judges, tackled a key issue of CAREGiver recruitment and delivered concrete results.’
#youcancare was a multi-channel PR campaign combining both press and social media and was aimed at celebrating those working in the sector, The ultimate goal for the campaign was to support Home Instead franchise owners locally to help them with their CAREGiver recruitment.
Ruth Brown, Business Development Director at Home Instead said “Each of our local franchise offices provides exceptional care for their clients, so they need exceptional CAREGivers! It’s so important for franchisors to support their franchisees and this campaign was created to do just that and we are delighted with its success.”
Home Instead Senior Care has been chosen as a finalist in two categories of the Franchise Marketing Awards 2019. These prestigious awards celebrate the innovative marketing campaigns and effective marketing support that franchisors provide for their franchisees. Home Instead has been selected as a finalist in both the ‘Best PR Campaign’ and ‘Best Print Advert’ categories. The company’s entry for the Best PR Campaign was based on a powerful and comprehensive promotion aimed at recruiting new CAREGivers. The campaign was based around an upbeat and powerful message that celebrated the fact that working in care is a meaningful and rewarding job. The entry for the Best Print Advert centred on a bold franchise advert that communicated both the caring and the commercial nature of Home Instead. Ruth Brown, Business Development Director at Home Instead Senior Care, said: “We’ve been very pleased to have entries accepted for these important marketing awards. The team of four independent judges decided that our entries were sufficiently strong in both categories to merit a place in the finals, much to our delight. “This underlines the fact that although high-quality care is always our primary concern, this is also backed up by excellent levels of training and support – including helping our franchisees with marketing and recruitment. We look forward to hearing who has won each of the categories when the judges’ decisions are announced at The National Franchise Exhibition on Friday 4th October.”
Home Instead Senior Care has been chosen as a finalist in two categories of the Franchise Marketing Awards 2019. These prestigious awards celebrate the innovative marketing campaigns and effective marketing support that franchisors provide for their franchisees. Home Instead has been selected as a finalist in both the ‘Best PR Campaign’ and ‘Best Print Advert’ categories.
The company’s entry for the Best PR Campaign was based on a powerful and comprehensive promotion aimed at recruiting new CAREGivers. The campaign was based around an upbeat and powerful message that celebrated the fact that working in care is a meaningful and rewarding job. The entry for the Best Print Advert centred on a bold franchise advert that communicated both the caring and the commercial nature of Home Instead.
Ruth Brown, Business Development Director at Home Instead Senior Care, said: “We’ve been very pleased to have entries accepted for these important marketing awards. The team of four independent judges decided that our entries were sufficiently strong in both categories to merit a place in the finals, much to our delight.
“This underlines the fact that although high-quality care is always our primary concern, this is also backed up by excellent levels of training and support – including helping our franchisees with marketing and recruitment. We look forward to hearing who has won each of the categories when the judges’ decisions are announced at The National Franchise Exhibition on Friday 4th October.”
