What 65 Years of Franchise Expertise Produces

ServiceMaster Clean by Deeland has been crowned Business of the Year at the Thames Valley Business Awards. The award recognises outstanding performance and marks a major milestone for the franchise and the wider ServiceMaster Clean Contract Services network.

This win reflects strong leadership, disciplined operations and a clear focus on client retention. It also demonstrates what 65 years of franchise expertise can produce in a £5.6 billion UK contract cleaning market.

The judges commented:

“ServiceMaster Clean by Deeland has demonstrated exceptional business performance, operational excellence and customer commitment. The judges were impressed by their consistent growth, high service standards and ability to build long-term client relationships across the region. Combining professionalism, innovation and a strong team culture, they set a benchmark within their sector, making them a truly deserving Business of the Year winner.”

A Multi Territory, Multi Service Operation.

ServiceMaster Clean by Deeland is built for scale. They operate across multiple territories within:

• ServiceMaster Clean Residential
• ServiceMaster Clean Commercial
• ServiceMaster Restore
• ServiceMaster Clean Contract Services

This makes them both multi territory and multi purposed. They serve homeowners, commercial premises and insurance related restoration clients across a wide geographical area.

It is a clear example of how a franchisee can scale within a structured national system.

Proven Systems. Measurable Growth

Contract cleaning is not about one off sales. It is about securing multiyear agreements, maintaining standards and earning renewals.

Renewals create predictable monthly income. Predictable income builds long term business value.

Many ServiceMaster Clean businesses across the UK have retained commercial clients for more than 20 years. That is two decades of recurring revenue from a single contract.

ServiceMaster Clean by Deeland has grown by securing and retaining clients across offices, healthcare facilities, education settings and industrial sites. Each environment demands reliable, compliant cleaning delivered to agreed specifications. Demand remains constant. Performance protects renewal.

Behind the Growth

Awards like this are earned through daily execution. The Deeland team has built strong relationships across its territory by delivering consistent service and clear communication.

They operate within the ServiceMaster Clean Contract Services franchise network, which provides training, operational guidance and brand strength. The framework creates structure. Local leadership delivers results.

As a franchisee, you follow established processes refined over 65 years. You focus on securing contracts, managing teams and maintaining standards. You scale with control because the foundations are already in place.

National Support that Strengthens Performance

Commercial clients expect reliability, transparency and measurable results. ServiceMaster Clean by Deeland stood out for maintaining high service standards while continuing to scale.

That consistency reflects the strength of the national brand and the ongoing support provided to franchisees. This includes:

• Initial training and business launch support
• Ongoing field support from experienced professionals
• Marketing and brand development guidance
• Access to established suppliers and operational frameworks
• Peer support from a nationwide franchise network

You build your own contract led business with the backing of ServiceMaster Ltd, an experienced national brand.

From Regional Recognition to National Stage

Following their regional win, ServiceMaster Clean by Deeland will now progress to the Great British Business Awards in September.

Reaching this stage reflects continued ambition and a commitment to maintaining high standards within the commercial cleaning sector. It also demonstrates that a franchise built on proven systems can compete with leading independent businesses on a national platform.

Andre Gotteemaker, Managing Director of ServiceMaster Clean by Deeland, said:

“Winning Business of the Year is a proud moment for our entire team. It reflects the commitment, professionalism and consistency shown across every site we support. We focus on building long-term relationships and delivering high standards every day. This recognition reinforces the trust our clients place in us.”

What this means for you

The UK contract cleaning market is worth around £5.6 billion annually. It is an essential service sector driven by ongoing demand.

If you want to build a business with recurring contract income, long term client relationships and structured national support, ServiceMaster Clean provides a proven route.

ServiceMaster Clean by Deeland shows what you can achieve when strong local leadership works within an established franchise model.

Want to start a franchise?

Join an award-winning franchise network with 65 years of experience in contract led commercial cleaning.

Join the waitlist for future ServiceMaster Clean Contract Services territories or explore other ServiceMaster Clean franchise opportunities available across the UK.

Interested and want to know more about ServiceMaster Clean Contract Services?

The ServiceMaster Clean Contract Services profile outlines all aspects of their franchise opportunity and allows you to contact them for further information or to ask a question.

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