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TruGreen Franchise

TruGreen franchise owners deliver an award-winning lawn care service to clients and can expand their business into a multi-van operation.

Emma Chappell TruGreen

Interested in TruGreen?

Contact Emma Chappell

Franchise Sales Manager

or connect with Emma:

At a Glance

Established: 1973 in US and and 2003 in the UK

UK Presence: 35+ franchise locations

Start Up Cost: £28,000

Min personal contribution: £8,400

International Presence Franchises across the US

Development type: Single-unit franchises; multi-unit franchises

BFA Status: Full

Franchise Info

trugreen van next to lawn

Whether you have no previous experience in the lawncare industry or have worked as a Groundsman before, TruGreen is the perfect franchise opportunity for those who have the ambition and enthusiasm to launch, build and manage their own thriving lawncare business.

Owning a TruGreen Franchise represents a year-long business where you will provide tailored lawn care treatments to your customers and encompass a host of management activities that go with building up a multi-van business.

Some of our best performing franchises show us that you don’t have to have previous lawn care experience to be successful. We have, however, listed a handful of qualities we feel are important when it comes to running a TruGreen franchise.

  • Self-motivated
  • Determined
  • Good Communication
  • Fit and healthy
  • Enthusiastic
  • Love of outdoors
  • Prepared to work flexible hours
  • Ambitious

A lucrative market

With nearly 90% of the UK’s 27 million homes boasting gardens, the potential for TruGreen franchisees in the residential lawncare sector is immense; success can also expand further into the commercial market.

Franchise owners capitalise on this lucrative and growing marketing thanks to our long-standing experience and expertise within the field. Additionally, TruGreen franchisees offer bespoke lawn care treatments and additional services throughout the year to both residential and commercial clients.

If a TruGreen franchisee services just 4% of the homes within their bespoke territory, they would have a profitable business.

How much does a TruGreen franchise cost?

The minimum personal investment is £8,400 + VAT which is 30% of the total franchise fee. Up to 70% of the total franchise fee can be financed through most major banks and franchise finance providers, subject to status.

This includes the Franchise License which allows franchisees to trade under the TruGreen brand name and covers initial training and certifications by the National Proficiency Council, NPCT, the marketing of your launch,the purchasing of tools, supplies, equipment, products, stationery, bespoke software, vehicle branding and all marketing material you will need to get going. All you will need is a computer and van of your own.

For our full franchise cost, fees, recommended start-up costs and conditions, please request further information through the form below.

trugreen franchisee Darren next to Van

How we train and support you

At TruGreen we want our franchisees to succeed and, as such, we offer them the best training and on-going support possible from our unique support team.

Additionally, you have access to all other franchise owners in your network who can guide and support you along your franchise journey. Like most families, we believe in supporting each other and encouraging each other through the thick and thin.

We also provide a two-week training course, modules covered includes Lawn care, Marketing, Sales, Customer service, Accounting and Health and safety.

You will also become qualified in pesticide application from the National Proficiency Council (NPCT).

Our training programme doesn’t end there as additional training, support and business advice is available whenever required. With regular seminars, refresher courses, as well as one to one training during site visits, you will never be on your own.

TruGreen franchise owners benefit from routine visits, phone advice and technical updates are readily available from your TruGreen Network Manager who has 30 years’ experience in the turf industry.

Are we right for each other?

Like any relationship, it is important that we are a good match. We are looking for individuals who love the outdoors or have an interest in horticulture.

As no previous experience is needed, thanks to the in-depth training and support on offer, you can apply for information no matter what background you have. Our experience and expertise will sow the seeds to your future success.

trugreen franchisee Dan next to Van

great british franchisee award logo

Emma Chappell TruGreen

Interested in TruGreen?

Contact Emma Chappell

Franchise Sales Manager

Click on the link below to receive further information on our franchise opportunity. You can also connect directly with us to ask any questions.

This is FREE and non-obligatory; we never share or sell your personal information.

TruGreen Franchise Resales

Case Studies

Case Study
Working together to grow a healthy work culture

Both Michelle and Peter Lewis come from an IT management background. Neither thought they would find themselves doing the job that they are now. Though both were keen gardeners, neither were lawn specialists. Both used to work for Lloyds Bank, with Peter running credit card systems and Michelle working in the insurance end. This had them based in Cheshire, London and Scotland predominantly. 

Read more
Case Study
If the other man's grass really is greener, blame award-winning Jonathan Bell

Lawn-care expert Jonathan Bell hasn’t been letting the grass grow under his feet despite the pandemic - and his constant nurturing of the business has won him a major award. Jonathan, owner of TruGreen in Downlands, Newbury, is one of the first recipients of the prestigious Great British Franchisee Awards.

Read more
Case Study
Second territory purchase for TruGreen franchisee!

Early in 2018, George Michaela underwent significant training with us and became the proud owner of TruGreen West Midlands along with his son, Paul. However, when he heard earlier this year that a territory next door to him was up for sale due to the retirement of the business owner, he decided to extend his network and purchase TruGreen Arden.

Read more
Case Study
Exclusive Interview: "Franchising success: New skills, expansion, and giving back to my community"

Having completed his first year successfully as a TruGreen franchisee, Mike Lethbridge has developed his business by buying his second territory; allowing him to cover Newbury and Basingstoke. As a result of the expansion, he has had to recruit more staff, buy another van and more products. So what was a man in a van operation, has now expanded into a management franchise business, something that Mike is very proud of. To find out what it takes...

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Case Study
With a passion for the outdoors franchising with TruGreen was a no-brainer

Karen Burdett operates the Milton Keynes & West Northants franchise and has been a TruGreen franchise owner since February 2012.

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Case Study
Finding finance to franchise success with TruGreen

After a successful career in the finance industry, Martyn decided it was time to work for himself. He first searched for management franchise opportunities within the cleaning industry as he wanted a number of staff to manage and co-ordinate.

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Owners of TruGreen Hampshire South take home the Marketing Award

The owners of TruGreen Hampshire South are celebrating after winning Marketing Rookie of the Year at this month’s ServiceMaster Live! This award was given based on a franchisee’s contribution to the marketing of their business in the past year.

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Owner of TruGreen Gloucestershire wins the TruGreen Franchisee of the Year Award

The owner of TruGreen Gloucestershire, Mike Simmonds is celebrating after winning the coveted Franchisee of the Year Award at ServiceMaster Live! 

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TruGreen Downlands wins the Marketing Franchisee of the Year Award

Jonathan Bell, the owner of TruGreen Downlands is celebrating after winning the coveted TruGreen Marketing Franchisee of the Year award at ServiceMaster Live!

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2021 - What does it look like for TruGreen?

In 2020, the TruGreen franchise became stronger as it adapted to the ‘new normal’ and as such, pushed the business model to new heights. All businesses found their feet to remain open safely following government guidelines to provide lawn care services, at a social distance.

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TruGreen North Hants and West Surrey scooped the Franchisee of the year award 2019

TruGreen North Hants and West Surrey is owned by Oliver Green after purchasing his lawn care business in 2005. “I’m beyond thrilled; its’ an exciting achievement to have won franchisee of the year, and for the third year running. I think it demonstrates not only that we are growing year on year, but also how important team work is."

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Super September for TruGreen

The year 2020 has brought many unexpected challenges to most businesses and TruGreen are no exception. Whilst our lawn care business could mainly operate on the whole because of the ability to socially distance, not all of our customers continued with their services due to the uncertainty surrounding disposable income.

Read more


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