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URBAN Fresh Burgers & Fries Franchise

Est. 2017, URBAN Burgers stand out in the crowded QSR market with their steadfast commitment to simplicity and quality. We are looking for single and multi-unit partners.

Malcolm Heslop URBAN Fresh Burgers & Fries

Interested in URBAN Fresh Burgers & Fries?

Contact Malcolm Heslop

To answer any questions you have about URBAN Burgers...

At a Glance

Established: 2017

UK Presence: 4 company owned stores operating in Doncaster, Rotherham, and Barnsley.

Average start up cost: £290,000

Min personal contribution: £175,000

Development type: Single and multi-unit partners

Franchise Membership: British Franchise Association member

Franchise Info

URBAN Burgers franchise menu


Welcome to URBAN Fresh Burgers & Fries, a BFA accredited, time-tested brand that has taken South Yorkshire by storm since we first opened our doors in 2017. Founded by husband-and-wife duo, Mehmet and Zerin Kent, URBAN has grown from a single location into a flourishing multi-site business, boasting four thriving locations across Yorkshire.

Our recipe for success is simple: quality ingredients, ultimate customisability, top-tier service and a genuine passion for what we do. All these elements come together to create food that our customers love and keep coming back for.

URBAN is all about fresh, flavourful food. Our unique ‘build your own burger’ concept is simple to operate but gives customers 917,504 possible menu choices (yes, we’ve done the maths!) So, whether you’re up for trying something new or sticking to your tried-and-true favourites, there’s an option for everyone.

Our hand-cut fresh fries are prepared daily using local farm potatoes and cooked in groundnut oil, which is a healthier choice and allergen-free.

Customers can pair their perfect burger with a hand-spun shake plus unlimited mix-ins or get a free refill at our Coca-Cola Freestyle machine with over 100 flavour options.

Our customers make their entire meal just the way they like it, so it’s always guaranteed to be a winner.

  • Our menu only includes premium quality ingredients.
  • We cook to order to ensure maximum freshness and minimum waste.
  • We’ve centralised our supply chain to keep our quality consistent, drive cost efficiencies and simplify operations.
  • Our senior team possess years of experience in hospitality.

The URBAN franchise model allows both single and multiple site ownership and offers significant earning potential in the UK QSR sector, which is currently worth over £18.8bn*. You can expect to see returns within 2-3 years of your initial investment.

URBAN Burgers franchise


With our proven track record of success, we’re ready for potential partners to take a bite.

  • We work with leading franchise banks who can secure up to 50% funding.
  • Built for growth: our supply chain and operational systems will support success for single and multi-unit franchisees.
  • More than a passing trend: since 2017 we’ve proven our longevity and brand value in a challenging market.
  • A partnership approach: we’ve got a collaborative vision for mutual success, with all the support when you need it.
  • Streamlined menu: easy to adopt with no gimmicks - simple and excellent food is what we do.
  • Time-tested model: our menu, operations, training, supply chain and infrastructure have proven themselves repeatedly.

Ideal franchise partners

We’re looking for passionate partners who share the same energy, values and beliefs as us to join our franchise family and carry the URBAN name. Our ideal franchise partners:

  • Love what they’ve seen about URBAN and share our values.
  • Are driven, ambitious and hungry for success, but will never compromise on their integrity, high standards, or people focus.
  • Can demonstrate they have solid business experience. It’s a bonus if that’s in hospitality and food, but it’s not a deal breaker.
  • Are great leaders with strong interpersonal skills, who have experience of building and managing successful teams.

URBAN Burgers franchise store

Franchising the URBAN way

Becoming an URBAN franchisee means taking a partnership approach. Your success is what drives us, and we’re in it together for the long haul as you embark on the journey to become your own Burger Master®. 

We'll give you everything you need to succeed through in-depth training and ongoing support. URBAN HQ’s role will be to manage our centralised supply chain and supplier accounts so you can focus on growing your new business. We’ll also handle all the national PR and marketing activity, including our website, app and socials, all whilst providing localised marketing support when you want it.

*Lumina Intelligence QSR Market and Consumer Trends Whitepaper, 2022

URBAN Burgers franchise

URBAN Burgers franchise

URBAN Burgers franchise

Malcolm Heslop URBAN Fresh Burgers & Fries

Interested in URBAN Fresh Burgers & Fries?

Contact Malcolm Heslop

To answer any questions you have about URBAN Burgers...

Click on the link below to receive further information on our franchise opportunity. You can also connect directly with us to ask any questions.

This is FREE and non-obligatory; we never share or sell your personal information.


Franchisor Interview
Interview with URBAN Fresh Burgers and Fries Founders

Since 2017, URBAN Fresh Burgers & Fries has taken Yorkshire by storm. Easy to operate with huge growth potential, its unique customisability concept is a fantastic opportunity for passionate partners who share the brand’s drive and values.  In this interview we speak to the founders, Mehmet and Zerin Kent on how a shared passion for hospitality led them to open URBAN.  Read their story.

Read more


The Journey to Franchising your Business - Timing, Relationships and a Strong Support Network All Play a Part

At PartnerWise Franchise, we believe that the journey to choose franchising is as crucial as the destination itself. Our recent collaboration with URBAN Fresh Burgers and Fries exemplifies this philosophy, showcasing how relationships and a strong support network can shape business futures. Meet Mehmet and Zerin, an entrepreneurial duo ready to venture into the franchising world. They started their business in 2017 and have since been met with economic challenges, the global pandemic and more. However, this well-established business went through hard graft and determination to now be able to launch their franchise.

Read more
"One million ways" fresh burger restaurant lights the grill for franchise partners

After seven years spent perfecting the business model and building a cult following across South Yorkshire, URBAN Fresh Burgers & Fries is delighted to announce its readiness to franchise. Offering a streamlined menu with just three core products, burger lovers can create almost one million possible combinations with fresh beef, chicken and veggie patties and 17 free toppings.

Read more


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