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BoConcept Franchise

BoConcept franchise is a global retail furniture chain specializing in premium quality interior design for the cosmopolitan minded customer. Seeking multi-unit partners globally.

Johnny Sellyn BoConcept

Interested in BoConcept?

Contact Johnny Sellyn

Helping BoConcept with the UK franchise development...

or connect with Johnny :

At a Glance

Established: Denmark in 1952; first brand store in Paris, France, in 1993

UK Presence: 25 stores operating in major towns and cities in the UK

Average start up cost: £500,000

Min personal contribution: £500,000

International Presence 325 stores in 67 countries

Development type: Multi-unit franchises

Franchise Info

boconcept stores



Established in Denmark in 1952, BoConcept is a global retail furniture chain specializing in premium quality interior design for the cosmopolitan minded customer.

Since opening the first brand store in Paris, France, in 1993, BoConcept now has over 30 years of franchise experience and 325 stores in 67 countries, being a truly global brand and an established, proven and strong franchise model.

BoConcept arrived in the UK in 1999 and currently has 25 UK stores and 200+ stores around Europe.  In the next 5 years the brand plans to reach 500+ stores globally, through the recruitment of franchise partners with the right synergies and resources to develop multi-unit opportunities.

Why join BoConcept?

  • Global brand with an outstanding reputation and demand worldwide
  • Low Investment/High EBITDA
  • High ROI and transparent EXIT value
  • Business concept with a quick generating cash flow model
  • Exceptional training and support in all business areas (initial and ongoing)
  • Unique “Interior Design Service” – powerful tool to differentiate and upsell
  • Growing B2B sales channel – a very promising extra revenue business area

boconcept stores

Unique benefits of our concept

Customization possibilities
Customers can customize and design their own furniture and accessories, creating further design input from the customer, resulting in a positive, inclusive experience.  This is also a powerful selling tool to our Franchise Partners.

Interior design service
BoConcept also offers a personalized and comprehensive in-home or store “Interior Design service” to help our customers create their personal, modern and sophisticated homes and living spaces.

Premium quality at affordable prices
The majority of our furniture is supplied directly from our factories cutting out the cost of a third party. Our furniture is designed along clean, simple lines and manufactured with carefully selected materials to ensure affordable prices.

One stop shopping – one stop shipping
No matter if the products are produced by a third-party supplier or us, we coordinate everything. Products are sent as one order to a Brand Store, Inspiration Store or Studio. This unique supply chain system makes the process more efficient and less time consuming. BoConcept is working with cross docking where all goods in one order are delivered in one unit.

Store concept
BoConcept Brand Stores are usually situated at high traffic areas or in easy-to-reach central locations. To ensure the value of the BoConcept brand, our stores have a great store front, with strong visual effects that attract customers to the store, and the inside consists of multiple must-have areas to secure that the store communicates to the costumer in the most effective way.

BoConcept stores are fitted with an on-site workshop, where Franchise Partners can walk customers through all the different customization options, assisting them to better visualize their choices and encouraging them in their buying experience.

boconcept stores

Investment information

  • The start-up investment level for each BoConcept store starts at 500.000 €, depending on size and location, which includes a Franchise Fee of 25.000 €.
  • Ideal candidates should have Liquid Assets of at least 500.000 € and Net Worth exceeding 1,5 Million €, to be able to commit to an ambitious store development plan.

Ideal partner

BoConcept is searching globally for Multi-Unit Franchise Partners with the intention and financial capacity to invest in several stores within an agreed geographic area.

  • Existing multi-unit franchise owners or entrepreneurs with multi-unit mindset
  • Ability to build up an organization and commit to an ambitious store development plan
  • Sales and business management skills and a willingness to lead, delegate and motivate  
  • Retail experience and interest for design can be a plus

boconcept stores

boconcept stores

boconcept stores

Johnny Sellyn BoConcept

Interested in BoConcept?

Contact Johnny Sellyn

Helping BoConcept with the UK franchise development...

Click on the link below to receive further information on our franchise opportunity. You can also connect directly with us to ask any questions.

This is FREE and non-obligatory; we never share or sell your personal information.

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