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Walfinch Franchise

Walfinch provides personalised, high quality home care. You don’t need care experience as you don’t do the care work yourself.

Simon Mills Walfinch

Interested in Walfinch?

Contact Simon Mills

For information on Walfinch opportunity

At ag Glance

Established: 2019

UK Presence: We are a national brand providing care from Scotland to Southampton; there is currently 30 franchisees in the network.

Average start up cost: £100,000

Min personal contribution: £44,000

Development type: Single and multi-unit franchise owners

Franchise Membership: bfa Expanding

Franchise Info

walfinch team

9/10 people say that if they need care, they’d prefer to receive it in their own home. 

An alternative to care homes, Walfinch franchisees address the need to remain independent at home.

Reach Your Professional and Financial Goals More Quickly

While there is vast opportunity to run a successful home care business, setting up any business alone is difficult. You’ll face unexpected hurdles and things will not always go to plan.

When you set up a business with a franchise, it’ll still be tough at first, but you’ll have a support system in place to help you overcome any challenges much more quickly. This support system means you’ll also reach your professional and financial goals more quickly.

Tiffany Meachim started her Walfinch franchise in 2021. Tiffany was an area manager for another care business for over 5 years before taking the plunge and setting up her own business.

Tiffany has young children too so joining Walfinch has given her more time to spend with her family during her childrens’ formative years. 

Not only that, Tiffany is consistently in the top 5 branches for revenue. Tiffany is now 3 to 4 years ahead of her original targets and puts this down to the daily support from Walfinch. 

walfinch franchisee Tiffany Meachim

Growing Need

You’ll be providing a much-needed alternative. Over 430,000 people live in care homes in the UK. Life expectancy for care home residents between 2021 and 2022 was just 7 years for people aged 65-69. Life expectancy for non-care home residents in the same age group was over 23 years, so your services will reduce the quick deterioration observed in care homes (ONS).

Not only that, 9 out of 10 people say that if they need care, they’d prefer to receive it in their own home.

You’ll have access to a growing and under-served market. The number of over 85s in the UK, the group most likely to need home care, was 1.6 million in 2018. By 2048, this is projected to rise to 3.5 million and 5.1 million by 2066 (ONS).

You’ll be in demand. Requests for care were 6% higher in 2021 than in 2015/16 and requests exceeded 2 million for the first time ever in 2022-2023 (The King’s Fund).

Your market is far bigger than just the elderly. There were 22.2% more requests for care from the working-age population in 2022 than in 2015/16 and 900,000 additional working-age adults were living with a disability in 2021 than in 2011 (Institute for Government).

You’ll have potential clients from the start. More than half a million people were waiting for adult social care in May 2022 and the proportion of those waiting more than 6 months reached 36.5% in March 2023 which is up from 20.2% in November 2021 (Home Care Association/Institute for Government).

You’ll be in demand all year round so you’ll experience continuous growth, and you’ll have multiple sources of income because you’ll be offering a range of specialist services to lots of different age groups including hourly visiting care and 24/7 live-in care.

What training and support does Walfinch provide franchisees?

Most Walfinch franchisees do not come from a care background, so your training is extensive and ongoing:

Initial Training:

  • 5 day face to face programme for 2 directors, followed by 5 days online
  • Support registering your business with your regulator
  • Help recruiting your first Registered Manager
  • 8-week compliance training programme, with weekly 1 hour sessions
  • Help finding your first office
  • Business plan and launch strategy
  • Support setting pay and charge rates

Ongoing Training:

  • Annual support calendar including 10-12 online workshops, 3 face to face regional meetings for you, 3 for your Registered Manager, and an annual conference
  • Support during regulator site visits
  • Assistance buying additional territories
  • Guidance on recruiting the right people
  • Regularly reviewing KPIs to help you hit your targets
  • Weekly marketing surgery
  • Assistance selling your business when you’re ready

“The reason Walfinch is growing is because it’s got such a great culture.” 
Neil Eastwood, Author of Saving Social Care and CEO of Care Friends.

Dr Jane Townson OBE, CEO of the Homecare Association with Amrit at the Walfinch annual conference

Get Private Leads with Data-Driven Marketing

Idris Nasar bought his franchise in 2023. He has worked in lots of different sectors and even had a family flooring business. After the success of the family business, Idris left to be an independent financial trader.

After a change in his circumstances, Idris wanted to invest in a business of his own and decided on home care after looking at lots of different sectors and franchises.

Fast forward to today and Idris is growing steadily by following the Wafinch system and by focusing on marketing. 

When you join a franchise, you have access to years worth of data around what works well and what doesn't when it comes to marketing. That means we can advise you on what you should be investing in and what you should avoid.

Online care directories are often hit and miss but we've tested them all and we know what works.

Idris started using the directories we suggested straight away and quickly saw a 1,251% return on investment from just one of them.

Idris Nasar with his Team Engagement Award at the Walfinch annual conference

The “Mum Test”

Everything we do at Walfinch is based around the “Mum Test” which is something Founder and CEO, Amrit Dhaliwal, came up with when he was a home care franchisee.

When deciding what care is best, how it should be delivered and who should deliver it, we always ask ourselves: “Would I like this for my own mum?” If the answer is no, we think again.

We believe that high quality care starts with our teams of carers – so we prioritise and support them with above-average pay and working conditions, which attracts and retains the best people. 8/10 carers remain with us year-on-year which is much higher than the care sector average.

How much does it cost to become a Walfinch franchisee?

Start-up costs can vary, but the minimum investment required is £100,000+VAT.  This includes a franchise fee of £33,000+VAT. 

You will need at least £44,000 of your own money to invest before borrowing.

The company also charges a management support fee (MSF) of 5% (plus VAT).

What’s the earning potential of a Walfinch franchisee?

On average, Walfinch franchisees exceed £1 million in turnover by year 4, with a healthy profit margin of around 20%. 

Walfinch National Support Team at the annual conference


Q. How long will it take to launch from the time I sign the franchise agreement?
A. Normally 3 – 4 months depending on things like CQC registration, finding an office and recruiting carers.

Q. Are there any other costs I can expect?
A. Yes, other costs to budget for include a local office, local advertising, computer, office rent and working capital. Working capital will depend on how much money you need to draw from the business during the set-up of the business.

Q. What is my expected break-even and how long should it take me to reach it?
A. The time to reach break-even is governed by how long it takes to find carers and clients for your business but our experience is that it normally takes anything from 12-18 months to achieve profitability.

Q. Do I need any healthcare training or background to join Walfinch?
A. No, but a background in business and an understanding of how a business operates is desirable.

Q. Will you help me find clients?
A. Yes, we train you to find your first 100 local contacts in your territory and provide training on the business development system. This enables you to find and retain key contacts in your area, who will keep referring clients to you.

Q. How will I know what to charge clients?
A. Completing a local business plan will clarify the charges which reflect a fair hourly cost for Walfinch services. We help you with a territory review to understand pricing in the territory. This allows you to pay carers well and make a fair profit.

Q. Is this opportunity full time or part-time?
A. Walfinch is a full-time management franchise opportunity. Initial franchisee training provides you with the know-how and support to set up and run a care business, as well as giving you an understanding of the care sector.

Q. Are locations available? Could you help me choose a location?
A. We have territories available across the United Kingdom with strong demand for home care. It is possible to own and run more than one franchise with us.

Simon Mills Walfinch

Interested in Walfinch?

Contact Simon Mills

For information on Walfinch opportunity

Click on the link below to receive further information on our franchise opportunity. You can also connect directly with us to ask any questions.

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Success Stories

Success Story
How Ian Built a £1 Million Walfinch Home Care Business in Four Years

Ian Thomson, a former City-based equities trader, set up his own business with a Walfinch home care franchise in  Welwyn and Bishops Stortford in 2020. After six months he was in profit. This year, his turnover topped £1million.

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Care for carers as well as clients builds a £1m business

What does it take to create a £1m-plus turnover home care business? Genuine care for clients and carers, plus global thinking. In the case of Walfinch Kingston and Weybridge, that means as far as South Africa. Tracy Lezar and Kathleen Plough co-own Walfinch Kingston and Weybridge, Surrey. It's a wealthy area, and over 40 clients pay privately for their high-quality, bespoke care.

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Walfinch Home Care Franchisee Shilpi Explains How to Combine Care and Business Success

Care franchisors are always looking for franchisees who have a caring attitude and an aptitude for business. It sounds like a rare combination, but Shilpi Verma knows how to make it work. Shilpi, whose career includes 17 years in banking, is now the Managing Director of the Walfinch home care franchise in Harrow & Brent. Here she explains how she successfully combines care and business skills.

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How a Walfinch Franchise Transformed my Life

“Sometimes one meeting can completely change your life,” says Tiffany Meachim, the Managing Director of Walfinch Mansfield, a growing franchised care business. When I was working in a convenience store, aged 18, I never imagined that within 20 years I'd be a business owner delivering valuable services to my community and employing 35 people.”  

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With a Walfinch Care Career, I'm building a Future for Myself and My Family

 “Care is a 110% good career for a mum. I can’t think of any other industry that gives you the flexibility you need to support your home life, look after your family and build a good career.” So says Sian Smith, Care and Compliance Supervisor at Walfinch homecare in Mid & South Buckinghamshire. Sian fits her work around being a mum to Bobby, 10 and Jaxon, 3,  and studying for the City & Guilds Level 4 qualification Lead Practitioner in Adult Social Care, sponsored by Walfinch.

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Turning a passion for care into a rewarding business

Bunmi Ganiyu came to the UK from Nigeria to study marketing at Edinburgh Napier University. "I fell in love with homecare as a postgraduate student. Now as a Walfinch homecare franchisee I’m running a thriving business in a sector that I love."

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Franchisor Interview
Exclusive interview with Amrit Dhaliwal, CEO and Founder of Walfinch

Amrit Dhaliwal, CEO and Founder of Walfinch homecare talks about his background, why entrepreneurialism has always been in his blood (from running his own Italian restaurant to becoming a care franchisee), setting up Walfinch and ultimately franchising it, to the support they offer franchisees and his plans for the growth of Walfinch.

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Walfinch Home Care Service Set On Expansion In Scotland

Scotland is ripe for the expansion of Walfinch home care services, according to Bunmi Ganiyu, Managing Director of the Walfinch office in Edinburgh South. “I am keen to offer a wider range of services – particularly live-in care - in a broader range of locations,” says Bunmi, whose Walfinch home care service, started in June 2021, was recently rated as 'Good' by Scotland's Care Inspectorate

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Inspirational Independence Day

Caremark urges over 60s to plan for independence as reports state 4.3 million lose motivation for their passions

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Sarah Brings Walfinch Care Services to Swindon and Marlborough

 Sarah Stanbrook always wanted her own business that benefitted her community. Now Sarah has  launched a Walfinch home care business, delivering adult social care at home to the community in Swindon and Marlborough, Wiltshire – and her mum inspired her to get started.

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Walfinch Oxfordshire's Registered Manager Wins Dementia Care Award

Kam Gill, Registered Manager of Walfinch home care Oxfordshire has won a Dementia Care Award.  The award was presented at a special gala ceremony held at the Royal Lancaster Hotel, London on 13 June 2024.

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Jide Brings Walfinch Home Care to Hertfordshire

A new Walfinch home care service in Hertfordshire is the happy result of one man's change of career.   Jide Williams, a former company chief financial officer, is now the Managing Director of the Walfinch home care service in St Alban's, Hertfordshire.

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Walfinch home care Welcomes New Franchisees for Hampton, Twickenham and Virginia Water

Three local women have launched a new home care service in Hampton, Twickenham and Virginia Water and surrounding areas. The Walfinch home care business will now provide elderly care, companion care and a range of other care services to support people living in their own homes.

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