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Veeno Franchise

Veeno is a UK-based Italian wine bar chain that offers quality Italian wines and food. Simple operation compared to restaurants or pubs; lower start-up costs with potential 2-year ROI..

Rodrigue Trouillet Veeno

Interested in Veeno?

Contact Rodrigue Trouillet

Owner of Veeno

or connect with Rodrigue :

At a Glance

Established: 2013

UK Presence: 7 stores and 1 in pipeline for 2024

Average start up cost: £155,500

Min personal contribution: £50,000

Development type: Single and multi-unit partners

Franchise Membership: bfa Expanding

veeno franchise

Veeno is an authentic Italian wine bar, proud to offer quality Italian wines and food across the UK inspired by quality and tradition.   

We offer a unique customer experience around our authentic food, drinks and relaxed atmosphere. Our wine bars are your own corner of Italy!

Veeno was established in Manchester during the Spring of 2013. The founders being Italian in a foreign country, they both miss the authentic tastes of the Italian Aperitivo—the ritual of drinking, nibbling and relaxing post work. Their vision worked beyond expectations with 7 operating outlets as of today.

We are also working on different concepts to broaden the types of hospitality businesses to cater to different audiences.

The market for wine bars is trending thanks to the increasing interest in European wines, cuisine and architectures. At Veeno, we desire to keep up with that trend, this is why we are looking for entrepreneurs with a passion for hospitality who want to share our successes in the wine bar industry. 

Our food and drink

When you think of great wines and authentic platters of meats, cheeses and Italian appetisers from selected Italian Producers, you have entered the world of Veeno.

Our menu has adapted to also include food such as pasta and pizza, and more vegetarian and vegan options. As well as a selection of 40+ wines, we offer cocktails, beers and soft drinks.

Most of our wines come from Caruso & Minini, our family vineyard back in Sicily where our great-grandfather Antonio planted the first vines in the XIX century.

Our wine bars are a natural extension of our family-owned vineyard where generations have dedicated their lives to developing a state-of-the-art winery that is transformed into excellent and award-winning wines. Our family wines are exclusive to Veeno in the UK.

Why franchise with Veeno

  • Low investment
  • Impressive return with a potential 2-year ROI (depending on franchisee performance)
  • Adaptable designs
  • Simple operation, no chefs required offering lower wage costs and straightforward table service model
  • Authentic Italian throughout, products, wines, décor and atmosphere
  • Multi-site deals available

veeno franchise

How we train and support you

Veeno provides huge support on site finding and acquisition, comprehensive training programme for franchisee and staff, assistance with funding application (if required) with site analysis and software tools.

Ongoing local marketing support as national marketing provision year-round via newsletters and social media. Franchisees will have direct access to Veeno supply chain.

Each new Franchisee that signs up will have the opportunity to visit the family vineyard in Sicily!

The investment

Average size store

  • Set up costs: £20,000
  • License fee per restaurant: £17,500
  • Fixtures, fittings and equipment: £110,00
  • Working capital: £8000
  • Total cost: £155,500

Veeno has relationships with major banks and we can assist you in this area if a loan is required.

Ideal partner

#Veeno franchisees needs to be passionate about the hospitality industry.

Our brand is a lifestyle choice not a faceless entity, a positive can do attitude is mandatory, with a deep understanding and appreciation of customer service also being essential. You must adhere to Veeno standards, for both front and back of house. Our brand thrives on providing a great experience to our guests and the success relies on happy and returning customers.

veeno franchise

veeno franchise

veeno franchise

Rodrigue Trouillet Veeno

Interested in Veeno?

Contact Rodrigue Trouillet

Owner of Veeno


Click on the link below to receive further information on our franchise opportunity. You can also connect directly with us to ask any questions.

This is FREE and non-obligatory; we never share or sell your personal information.



Interview

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Franchisor Interview
Interview with Rodrigue Trouillet, Veeno Franchisor

Rodrigue Trouillet worked for Disney for 20 years.  However, wanting to move away from the corporate world, Rodrigue decided to focus on something he loved, which was hospitality.  And after much research, it was soon clear that Veeno matched his aspirations and was representative of who he was. He initially looked to become a franchisee but when the opportunity to become a co-owner of the company arose, Rodrigue knew this was the right route for him.  He is now using his experience to develop the brand across the UK.

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News

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News
Veeno to open in Epping and Milton Keynes

Wine bar group Veeno is to open two locations in Epping and Milton Keynes, as it remains on the lookout for franchise partners to continue their UK expansion. Veeno which currently operates seven company-owned and two franchised sites, is also looking to expand its footprint in Scotland, with a site in Glasgow and two in Edinburgh under consideration.

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