Interview with Tracy Goodliff, MICROPET
Tracy Goodliff is the franchisor of MICROPET, a pet care franchise that offers a door-to-door microchipping service as well as other pet care services. Tracy tells us more about the MICROPET journey so far and their plans for the future.
Tell us a bit about yourself
I have had a wide variety of jobs including hairdresser, mobile hairdresser, barber and nail technician. Though caring for humans and not pets! Though it was this background in wellbeing and a love for pets that led me to start MICROPET.
Can you tell us about MICROPET
MICROPET is a pet care franchise that offers a door-to-door microchipping service as well as nail clipping, dog walking and pet pop-ins.
Who is your target market your services?
Pet owners of all ages. Demand is growing due to more people realising that we offer a mobile service which allows them to get their pet cared for in the comfort of their own home.
Why is MICROPET a great investment for potential franchisees?
MICROPET gives pet lovers a chance to make a difference to other pet owners. And at the same time, it allows them to do a job they love whilst building a successful business for themselves.
What differentiates your franchise from the competition?
Fantastic website, 24 hour support, massive growth opportunity and Google search SEO optimized.
What is the role of one of your franchisees?
Offering exceptional mobile pet care services; customer satisfaction is key.
What qualities do you look for in a franchisee?
Keen, pet lover, motivated, passionate.
What challenges have you had to overcome?
Advertising initially for new franchisees, but we now have a proven model which works and helps us to grow our customer base on Facebook
What have been the company’s biggest achievements?
Becoming ambassadors for Butternut Box, Agripet Insurance and Emmipet has been great for us.
What does the future hold for the business?
Massive growth opportunity for the coming year and signing our 12 franchisee. Over the next five years, we aim to grow to 4 new franchisees a month.
What expansion plans have you got?
We will be looking at what key services pet owners would benefit from and introducing them as part of the service we offer.
Interested and want to know more about MICROPET?
The MICROPET profile outlines all aspects of their franchise opportunity and allows you to contact them for further information or to ask a question.
