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WPA Healthcare Practice Franchisee Success Stories

Last updated: 29-March-2024

Michelle Wimsey has regained her working identity since becoming a WPA franchisee -


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  • Name: Michelle Wimsey       
  • Location: St Albans and across Hertfordshire
  • Franchise: WPA trading as Hadham Health Ltd
  • Date launched the franchise: September 2017

Can you tell us a bit about yourself and what you were doing prior to buying your WPA franchise business?

I had been running my Husband’s MedicoLegal side of his business as he is an Orthopaedic Surgeon. This was coupled with me project managing the completion of our new build property we were purchasing from a developer. I was also a full-time mum looking after my 2 young children, one being of school age and the other was about to start when I launched my practice.

Prior to this we spent a year in Australia where my husband completed his Orthopaedic experience before becoming a Consultant. It was also where my son was born.

Before leaving for Australia, I was the Head of the Employee Benefits Broking business at Marsh in London. The division brokered bespoke Health related insurances and Voluntary Benefits on behalf of our clients, with these benefits being delivered to Employees through Flexible Benefit Platforms. The insurances included Private Medical, Health Cash Plans, Dental Insurance and Dental Cash plans, Personal Accident plans, Critical Illness and Travel Insurance. There was also salary sacrifice benefits such as Bikes to Work & Childcare Voucher schemes that we provided, coupled with Lifestyle Discount solutions for employees.  

The role involved a lot of contract renewals, client management, customer service as well as man-management of my team of customer support executives.

Prior to my role at Marsh, I was an Account Director, managing the relationship with the RBS Group, for the products our company provided into their Added Value Accounts. This role had a heavy emphasis on Client Management and Customer Service with me interfacing with internal product and marketing departments to encourage product innovation in line with the client requirements. As this company also ran the membership services call centre, I had extensive oversight of the service our call centre team were delivering to RBS Group customers on a day-to-day basis.  

Can you also tell us about WPA 

I purchased a virgin territory that spans across the majority of Hertfordshire, covering Welwyn Garden City, Hertford, St Albans, Stevenage, Knebworth to just inside Bishops Stortford.

I wanted to build my business from scratch, with my own processes and in line with the standards I wanted to set for my clients in terms of ongoing customer service. I also wanted to be in a position where I personally knew every client I acquired as I felt this would lead to better client retention for the long term.  

Why did you go down the franchise route? What made you choose the health insurance industry? And why WPA?

Working in Health Insurance was a natural industry for my business, as I knew I could utilise all the skills, experience and knowledge I had acquired from my time at Marsh. The fact I would be dealing with families as well as companies was attractive to me, as family policies was an area I had not been involved in before. I was also excited to be able to continue to use my considerable experience with advising and implementing corporate healthcare schemes. Knowing that running my business would involve a mix of sales and customer service/account management was also appealing as my entire career had revolved around these tasks. Delivering excellent customer service is also something I am particularly passionate about and could see how delivering an excellent service to my clients would help me establish and grow my business.

Going down the Franchise route for me reduced the risks you would normally face when setting up a business on your own. It provides all the advantages of running your own business, whilst knowing you have the support of a large organisation that is always on hand to help you along the way. With compliance being managed by WPA, having IT support when you need it, having product support available daily, along with the systems being provided by WPA, meant I could get my business up and running very quickly. Knowing you have teams of people there to help you when you need it removed the ‘fear’ of setting up on my own and stopped me feeling like it was an overwhelming task to get started. I also liked the fact there were other Healthcare Partners you could call on for support, help and advice and to learn best practice from.

How did you raise the finance?

I was fortunate enough to fund the purchase of my franchise from savings, without needing any loans.

What training and support did you receive initially and ongoing?

When you start, another Healthcare Partner is allocated as your Business Mentor who is there to provide additional support during your first 2 years. My mentor and I would have regular catch up sessions on how I was doing and how I was finding things. I had the opportunity to discuss any challenges I had faced as well as to celebrate the wins. My mentor accompanied me to client meetings to spot any areas for improvement and to reassure me where I was doing well. This feedback was invaluable and enabled me to quickly gain confidence in dealing with a wide range of client queries.

WPA also provide dedicated Healthcare Partner support lines that sit within the Corporate and Retail Business Development Teams. Having this team to call upon to gain advice when dealing with complex client cases has been a lifeline. Not only have the team enabled me to respond confidently to clients, but they have been instrumental in expanding my knowledge and understanding of the finite details of the health insurance plans, which in turn has enabled me to offer best advice to clients.

Throughout my first 2 years I had financial support from WPA. I was able to utilise a marketing fund to the value of £3k to help towards my marketing costs when setting up my business. I used this to cover all my initial networking costs for the various groups I joined and attended on a monthly basis. The costs soon add up, so having this fund to draw upon enabled me to immediately implement this part of my business plan without worrying about the cost. The connections I have made through my networking have been long term and have been key to establishing my business.

WPA also provided payment bonuses based on sales milestones. These occurred in addition to enhanced sales commission %’s, that are paid to you in the first 2 years. All these factors helped enormously from a financial perspective in the early days.  Business wins were sporadic and unpredictable and you could be spending considerable hours each week on your business with minimal financial return. The support structure from WPA really did make a difference and took away that fear that it could take months and months before you started to see any real income.

How would you describe your day-to-day role as a WPA franchisee

My day to day role is busy and very varied. There is not one day that is the same. Each day I will always have existing customer enquiries to deal with – either to do with a product query, help with regards to how they claim or an enquiry on a potential change to their plan. At the same time I will be talking to existing clients about their renewals, making changes to their plan to ensure their cover continues to meet their needs and budget, whilst also dealing with sales calls and applications for new customers wanting to take out cover. In between this there will be calls to head office for advice or assistance or to follow up progress on applications or queries raised to business units.

Each month I also attend network groups to help to continue to spread the awareness of my business throughout my territory.

Provide information on challenges overcome as well as your key successes to date.

Key successes started with me bringing on enough customers within 2 years that I obtained the maximum new business bonus payment from WPA. This covered the cost of my Franchise purchase fee. I then went on to win the Best New Healthcare Partner in 2018, followed by the South East Regional Healthcare Partner of the Year in 2021, as well as the National Healthcare Partner of the Year award in that same year.

My biggest challenge is that my business has grown quicker than I expected, so I had to take on some admin support sooner than I envisaged, which was a cost I had not budgeted for at that stage. My PA has been pivotal to me being able to grow my business over the last few years whilst not compromising on the service I wanted my clients to receive.

Throughout the Covid pandemic, interest in PMI surged. Old prospects suddenly had time to discuss their health cover and made contact for assistance. Self employed people were keen to ensure their health was protected, so they could remain fit and well to run their own businesses and with the NHS service decline, more and more people were thinking about their health and were wanting to protect it.

I was home schooling 2 children at the time with a husband working in hospitals to help with the pandemic. It was a tough time trying to keep all the plates spinning but I found so many clients and prospects were in the same boat. I had to be flexible around when my work calls could take place, many of which were shifted to the evenings and to times when home schooling was not needed. Having the freedom to schedule my work matters to times that suited me, enabled me to support my children at such an unprecedented time, without me having to neglect my business or my clients.

As it happens, the 2 years of covid were when my business grew the most. As a result, my business is of a size where I receive a guaranteed level of income that more than meets my needs. This is now enabling me to grow my business more steadily, giving me time to look for ways to improve things and make processes more efficient, whilst also planning how I want to take the business forward to the next level.

Has becoming a franchisee changed your life, if so how?

Absolutely! I really didn’t want to return to London, commuting for hours, never seeing my young children and having a nanny or childminder looking after them. I wanted to work again, have an income and regain my ‘working identity’ alongside being a mother and meeting the needs of my family. Having my Franchise has enabled me to do just that. I have been able to support my children whilst they have been very young, been able to work from home (which is massive advantage when the kids have been unwell), whilst also contributing to our household income. I do now have to utilise wrap around care for my children so I can work the main proportion of the day, but I have been able to implement this now they are older and able to cope with longer school days.

The income I am now generating from my business has also meant we could move my daughter to a fee paying school, that we identified would be much more suited to her. She has flourished as a result and has achieved a double scholarship at her secondary school. She has discovered skills we never knew she had and her exposure to a wider variety of subjects and sports has been the making of her. The extra income I have generated has provided greater financial security and stability for us as a family and has created opportunities for us all that would not have been possible before.  

Seeing how much my daughter is achieving has spurred me on to continue to work as hard as I can. With further education costs looming in a couple of years, I am now able to plan for these expenses so that they will be available to her when needed. With costs already rising, I want to do all I can to support her so that she has the best chance of achieving her career goals.  With me managing her schooling and future education costs, my husband has been able to financially plan so we can provide the same for our son. Being able to share these significant costs has resulted in us now being able to send my son to the same school as my daughter, a year earlier than planned, where he will have the opportunity to experience an enriched school life.

How do you achieve a work-life balance?

Having my own business enables me to do the school runs each day and I can schedule work around my son’s after school sports activities. I work as much as I can during school hours, use after school clubs to extend my working day but do tend to work most evenings to ensure I keep on top of my admin and compliance tasks. Being able to work from home when 1 or both children have been unwell and off school has also been a lifeline as my husband can never take unplanned time off from the hospital.

I love the fact that I can work from wherever we are, so during the longer holiday periods when we are abroad, I can juggle my working hours to spend quality time with my family, whilst also being able to keep on top of my client’s needs. It’s a big advantage not having to worry about how many days holiday you have to take in a year. We know we can always be away together as a family when my husband can get time off. I also try and take the odd day off a month, to give me a chance to do something for myself and I schedule my regular exercise around my meetings so that I continue to remain fit and healthy and have that daily ‘me time’.

If you have staff, how do you retain your best staff and keep morale high and productive; how do you incentivise your staff and recognise success?

I don’t have any staff on payroll. My PA is self employed and I pay her for the hours she works for me. We celebrate my business successes together, as I recognise she plays a huge role in the day to day efficiency of my business.

Can you tell us about any community involvement, including any local partnerships, incentives or charity work you are involved in? 

With the support of WPA’s Benevolent Foundation, I was able to gain some funding to help my son’s village school raise enough money to build a brand new trim trail for the children to use at break time. Without this funding the school would not have met their target in time to get the new trail built during Easter holidays.

I have also donated money in lieu of Christmas cards and made donations to charities involved in my network groups. These have included Garden House Hospice and Streets to Homes.

What is the most invaluable piece of advice you could give someone looking to buy their first franchise? 

Make sure you have a clear understanding of your territory, research where the ‘hot spots’ are in terms of target audience and identify the network groups you want to visit or join in those ‘Hot Spot’ areas.

Have a clear and concise business plan ready to go before you buy your Franchise and then execute it, remembering to check back on it each year to identify activities you may have missed.

If you do the above, it will enable you to hit the ground running and will lead to quicker results.

In your opinion, what makes a successful franchisee?  

Someone who is confident, hard working, self-motivated and resilient. Set backs will happen, but you have to be able to move on from these and focus on the next day as a new day. You also need patience and self-belief. If you put in the hard work then the results will come in time.  As the business grows you definitely need to be organised and have good systems in place, so you can juggle the pressures on time between new business, renewals and administration, whilst ensuring nothing gets missed.

From an experience perspective, it will be a significant advantage if someone has had experience of customer service or being in a client facing role. For me, this has enabled me to build a rapport quickly with clients, present at networking or client events, whilst knowing how best to deal with client enquiries in a wide range of circumstances.  

What are your plans for the future?

To continue to grow my business at a steady pace, so that I can afford to recruit an Account Manager who will support me with giving advice to my clients. My end goal will be to sell my business to help towards our retirement but I am a long way off from that day at the moment.

If you had to do it all again, what would you do differently?

I actually wouldn’t change a thing. For me the opportunity presented itself at a perfect time, just before I had both children in main stream school. I had spent several years prior trying to come up with ideas of how I could work for myself, from home whilst having the flexibility for my children but the enormity of what was involved and the potential risks of it not working kept putting me off.

When the opportunity arose with WPA, everything suddenly fell into place and I have not looked back.


Key to success for WPA franchisee is longevity -


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  • Name: Claire Amos    
  • Location: Andover
  • Franchise: WPA
  • Date launched the franchise: October 1994

Can you tell us a bit about yourself and what you were doing prior to buying a franchise business?
I have been involved with insurance for most of my working life, initially running a busy administration office for Abbey Life and then Royal Life. After a few years of being in administration, I decided to take the plunge and become self-employed with what was then Prime Health, latterly Standard Life, presenting private medical insurance solutions to small companies and individuals.

Why did you go down the franchise route? What made you choose the private health insurance industry? And why did you choose a WPA franchise?
As insurance was my background, it seemed the right thing to do. I joined WPA in 1994 before Franchises were introduced, so no franchise fee was payable, and it was before territories were established. I started without any clients, so I had to build a portfolio from scratch.

As the business was not franchised when I joined WPA, it has improved the professional structure of the business and has made it a business that can be sold in the future.

What training and support did you receive initially and ongoing?
In the early days, the training was given by regional and area managers. Monthly meetings were held where we would share ideas with colleagues.  Today, we have a lot of support from Head Office as well as our local regional group.  Meetings are held quarterly by Head Office where we learn about new products and compliance matters.

How would you describe your day-to-day role as a franchisee?
I would say that running a franchise is just like any other business, you must market and sell the product, and continually look for the next opportunity.   Contact renewing customers as well helping customers that require advice and assistance. Day to day, it is very busy.

Provide information on challenges overcome as well as your key successes to date. Please also detail the steps you have taken to manage the business during the Covid-19 pandemic.

As my business grew, I employed two admin assistants and then just an Account Manager, I invested in my business and paid for my Account Manager to attend the training course provided by Head Office.  This allowed the franchise to grow at a faster speed and provided my existing customers with more support.  Covid-19 initially had a significant impact on my franchise, as self-employed and small businesses were unable to trade, WPA immediately designed a plan to protect our customers’ underwriting by transferring them into a low-cost plan.  Whilst this had an impact on income, we were able to retain customers.  Now, as the NHS faces as massive challenge with waiting lists, we are seeing more individuals and companies invest in private medical insurance.  I think the key success for me is longevity having joined WPA in 1994.

Has becoming a franchisee changed your life, if so how?
It has allowed me to work for myself and build a successful saleable business, which will form part of my retirement planning.

How do you achieve a work-life balance?
Whilst working for yourself does provide many benefits, I am constantly thinking about the business; retaining customers, portfolio grown and customers that require assistance. As I have an excellent Account Manager, it helps when I take a vacation as I know the business and clients are in very safe hands.

If you have staff, how do you retain your best staff and keep morale high and productive; how do you incentivise your staff and recognise success?
My Account Manager has been with me for sixteen years and plays a massive part in running the franchise and is incentivised with bringing in new business and also renewing existing customers.  I am extremely lucky as we both have the same work ethic regarding keeping the business moving forward and assisting existing customers.  We continually re-evaluate our expectations and achievements.

What is the most invaluable piece of advice you could give someone looking to buy their first franchise? 
Talk to several franchisees to get an idea of how they run their franchises as everyone is different and you can pick up some invaluable insights that will greatly help in knowing if this business is the right one for you.  Realise that it is not a walk in the park, but with determination and the right attitude, it is a great business.

In your opinion, what makes a successful franchisee?  
A good work ethic with a very positive mental attitude, surround yourself with like minded people and ask for help when it is needed.  Learn from successful franchisees but bear in mind everyone is an individual and may do things slightly differently.  Invest in administrative / sales help from an early stage.  Make sure you have sufficient funds available for at least six months, so you do not have any financial pressures.

What are your plans for the future?
To continue to grow the franchise until the time is right to sell and retire.

If you had to do it all again, what would you do differently?
Believe in myself from the start and not worry so much in the early days!


Financial freedom and great work-life balance with WPA Healthcare Practice -


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Name: Daniel Wade
Location: West Sussex, Kent and Surrey
Franchise: WPA Healthcare Practice
Date launched the franchise: September 2009

Can you tell us a bit about yourself and what you were doing prior to buying your WPA franchise business?
Prior to joining WPA, I was a mortgage and protection advisor so used to dealing in financial services. Before this, I worked and trained as a chef so completely different but learnt lots of key skills. Outside of work, I am a keen sportsman playing rugby, cricket and golf. I am also a family man and love spending time with my wife and son.

Can you also tell us about WPA Healthcare Practice franchise you have bought?
WPA Healthcare Practice is the franchise arm for WPA, the not-for-profit health insurance provider.

I started a new WPA Healthcare Practice franchise in September 2009 and have grown it to one of the largest businesses in the network. I focus on providing medical insurance to self-employed and smaller businesses however I do have several larger clients

Why did you go down the franchise route? What made you choose the healthcare insurance industry? And why did you choose WPA franchise?
My father-in-law has been with WPA for 20+ years. When I got into financial services, I became interested in his business, so I started to work for him alongside the mortgages and other insurances. I loved it so much I decided to buy my own franchise and specialise in health insurance.

How did you raise the finance?
I was lucky in a way as I was still living at home with my parents when I started so my outgoings were minimal. I had a bit of savings behind me, but I borrowed some money from my parents to launch the business.

What training and support did you receive initially and ongoing?
Back then, the training was great but limited. We had a one-week residential course and then a mentor for 2 years.

Now, the training and support structure is incredible. Probably the most support out of any franchise network I have seen.

How would you describe your day-to-day role as a WPA franchisee?
As an established business, my time is spent between servicing my existing customers and generating new enquiries through networking and working with professional connections.

I love the role though as every day is different and you get to meet some great people along the way!

What challenges have you faced?
Initially, the hardest part of the role was getting in front of enough prospects. However, the longer you are in the business, the easier this becomes so I have learnt to be patient.

Now, it’s all about the competitors being aggressive in the market. The medical insurance industry is very competitive with some big names such as BUPA, AXA PPP, Vitality and Aviva. Luckily, we know our strengths and our customers appreciate this

Has becoming a franchisee changed your life, if so how?
Becoming a franchisee with WPA is the best decision I have made. The support is incredible and the whole team are amazing.

Personally, it has given me financial freedom and a great work-life balance. I also have a sizeable asset that I can sell in the future. 

What is the most invaluable piece of advice you could give someone looking to buy their first franchise? 
Join WPA! But also, research!!! You need to partner with a company that you trust and has the same ambitions as you. Franchising is a partnership and it needs to work both ways.

In your opinion, what makes a successful franchisee?  
First, its about the work ethic. Then, you must be resilient and love what you do to succeed. You must believe in the product or service you are offering.

Lastly, you need to work with the franchisor as a partner.

What are your plans for the future?
I would like to continue to grow my business and bring on another member to the team. Ultimately, I would like to exit the business via sale or management buyout but that’s a long way off yet!

If you had to do it all again, what would you do differently?
I honestly can’t think of anything I would do differently! I have loved the journey so far and looking forward to seeing how far I can take the business.


Interview with Simon Marks, WPA: "I am able to manage my own time and operate on my own terms." -


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Franchisee: Simon Marks

Franchise: WPA Healthcare Practice

What did you do before joining the WPA Healthcare Practice?

I previously worked for HSBC Bank Plc for 27 years, starting as a trainee and finishing as a Commercial Manager, a position I held for c10 years.

What made you look into franchising and why choose the Healthcare Practice?

The WPA Healthcare Practice was recommended by Michael Dow (an existing Healthcare Partner) who was aware of the redundancies made by HSBC in Northern Ireland.  I liked the "hands on" approach that WPA offered with regular meetings, a strong support structure, opportunity to attend regional meetings prior to final commitment, opportunity to visit Head Office, and Mentor support. I also liked the ethos of WPA with their not-for-profit status and non-claims rated premiums, which appealed following the credit crash and personal issues with banks morality.  

How did your previous experiences help launching/running your franchise?

Without being fully aware of it, HSBC had provided a very strong foundation in all aspects of being professional in business. I had a strong foundation in sales from generating sales enquiries, identifying routes to market, managing the sales process, customer expectations, and closing sales. I also had gained experience of managing customers, through good and difficult times. In previous sales roles and as a Commercial Manager I had a large degree of autonomy to manage my day, plan my diary and daily activity which has been hugely valuable in running my own franchise.

What do you like most about running a franchise?

The main benefit in running my franchise is that I am able to manage my own time and operate my business largely on my own terms. Also the knowledge that the franchise model with the WPA Healthcare Practice is a proven model with a high level of support from Head Office when required.

What are your future plans for your business?

My initial business plan was to achieve year on year growth of minimum 10% and to take my franchise to a level that would be attractive for future sale. Focus is still on achieving year on year growth and obtaining a diverse customer base while looking at options to increase my growth potential through Introducers, Account Manager, etc.

What advice would you give to someone from an employed background looking at franchising?

To consider if they have the focus and discipline to work by largely by themselves and possibly/ probably from home. While this can be hugely appealing it requires discipline and must be understood. Experience in all aspects of business is important from sales, customer support, administration, product knowledge, and diary management as you will be responsible for all aspects. It is also important to understand the implications of setting up and running your own business whether from a legal point of view in setting up a company, accounting responsibilities, or HMRC responsibilities. This is an area that was more involved than I anticipated, especially coming from an employed status where everything was done for me. My advice is to get a trusted team of advisors to guide you.


Exclusive Interview: "Greater autonomy with a WPA franchise" - 29-June-2018


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Name: Terry Upham
Location: Billericay, Essex
Franchise: WPA Healthcare
Date launched the franchise: September 2014

Tell us a bit about yourself and what you were doing prior to buying your WPA franchise business?

I’m a 53-year-old father of 3 grown up children, and recently became a grandfather for the first time! Prior to buying the franchise I had spent 25 years in Investment Banking, working my way through from clerk to head of a trading desk.

Why did you go down the franchise route? What made you choose the private medical insurance industry? And why a WPA franchise?

I was in the fortunate position not to have to rush back into to work, and having some capital to invest. I knew that having had the autonomy of my previous position I was unlikely to enjoy working directly for anyone else, so I started researching business for sale.

This business initially appealed as not requiring staff or premises, and giving me flexibility. The industry was attractive as I could only seeing the demand for private medical insurance increasing with the demographic make up of our country. This particular franchise was perfect geographically, and the pricing to me seemed very fair value given the policy retention rates. Buying a large existing portfolio gave me an instant revenue stream, but along with that came a few challenges.

How did you raise the finance?

I invested some of my redundancy payment.

What training and support did you receive initially and ongoing?

"From day one, when I first enquired about buying the franchise, WPA have provided excellent support. Before making my decision I spent a day at head office seeing how they operate and talking with senior management. I also went on the road with several WPA partners to see what day to day life would be like."

Once launched I had mentoring from a senior partner in my area; regular regional meetings hosted by the MD to discuss progress with other partners; and additional courses specifically to help new franchisees in their first 2 years. It’s always good to get together with others that are in the same situation as you.

What is a typical day for you as a WPA franchisee?

Most days will involve some form of networking, whether that’s a breakfast/lunch meeting or a day on the golf course. Once or twice a week I’ll be visiting potential new client leads I’ve received from referrals or telesales. Having bought an existing franchise with a substantial client base I’m often supporting them, either discussing claims, renewals or adding members to the scheme.

What challenges have you faced?

I think my biggest challenge has been dealing with my own expectations. I had ambitious growth targets for the first few years, which in hindsight were not easily achievable. The problem with buying a larger portfolio is there is a natural attrition rate, however you approach it, so the larger the portfolio the more you have to add to grow.

It takes time to establish a regular pipeline and WPA are very supportive and understanding. I’m happy to say those same growth targets seem a lot more achievable two years in.

Has becoming a franchisee changed your life, if so how?

Although I had a great deal of autonomy in my last career I am now truly working for myself, no Monday- Friday grind. I truly get out of it what I put in.

What is the most invaluable piece of advice you could give someone looking to buy their first franchise?

"Chose something you are going to enjoy. You need to believe in the value of the product or service you provide."

In your opinion, what makes a successful franchisee?

A self motivated, goal driven individual.

What are your plans for the future?

I’ve already employed my daughter as an Account Manager and I plan to increase the portfolio value by 50% over the next 3-5 years, and hire an additional Account Manager to help me maintain a growth strategy.

Would you do it again?

Absolutely, and I have recommended the franchise to several acquaintances.

To find out more, why not immediately download our FREE & non-obligatory franchise prospectus here.


A day in the life of Gavin Flaxman, WPA Healthcare Partner -


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Western Provident Association (WPA) is an ethical, not-for-profit insurer that has a mantra of ‘Treating customers as we wish to be treated ourselves’ and makes customer service a way of life.

WPA Healthcare Partners work as consultants in healthcare solutions, this means responding to customer queries in a timely fashion with sound professional advice. They liaise with WPA Head Office support teams to ensure compliance with procedures, and build relationships with potential customers to understand their healthcare needs.

Gavin’s life has changed out of all recognition since he left the city and became a Healthcare Partner with WPA. He feels he is no longer constrained by the corporate shackles and relishes in the daily challenges that give him a real sense of freedom and purpose.

Each day Gavin builds his own business based on high levels of personal activity and developing relationships. Networking or client meeting commitments combined with ongoing customer administration responsibilities means that his workload can often build up. Therefore good organisational skills and processes are essential.

Gavin’s new business referrals emanate from a variety of sources – existing customers, networking colleagues, telesales appointments, introducers and occasionally the Head Office support team. He maintains that all such opportunities should be pursued diligently with an open mind and a positive demeanour.

WPA is a flexible franchise so appointments can be arranged around personal commitments. However Gavin advises that being a WPA Healthcare Partner is not always easy – there are ‘ups and downs’ making patience and persistence crucial.

Gavin’s advice to anyone who is considering becoming a Healthcare Partner is that ‘you may not close every opportunity, but with the right approach and attitude your WPA business will develop each day!’

To receive your own free and non-obligatory franchise prospectus, click here