Posted:30-July-2024
Auntie Anne's Expands UK Presence with Two New Store Openings and Major Remodels at Watford and Brent Cross
Auntie Anne’s UK & Ireland and Auntie Anne’s, the world-renowned pretzel brand, announced new store openings and exciting remodels as part of UK growth and expansion.
Walthamstow Post Office location opened on June 20, 2024, managed by franchisee Saf Abdeen Shukry and is the brands first venture into the vibrant community of Walthamstow.
On July 2, 2024, Auntie Anne’s opened at the Bexleyheath Broadway Shopping Centre, bringing the number of UK stores to 36. Longtime franchisees Suleiman and Ronke Shittu, who have successfully run a store in Bromley since 2015, are at the helm of this new location. The grand opening celebration, held on July 6, was a huge success, featuring special promotions in a fun, family-friendly atmosphere.
In addition to these new openings, Auntie Anne’s recently announced the re-opening of its Watford location on June 15, 2024. The store is the first in the UK to feature Auntie Anne’s new international store design, providing customers with a bold new look. The Watford re-opening featured special appearances by the beloved mascot, Mr. Twisty, throughout the day.
The Brent Cross location has also undergone a significant remodel, reflecting the brand’s refreshed look and commitment to enhancing customer experience.
“We are extremely proud to be in a phase of incredible growth with a vibrant updated look, world-class marketing campaigns, and a strategy to open 100 new stores by 2034,” said Max Burton, Managing Director of Auntie Anne’s UK and Ireland.
These remodels are part of Auntie Anne’s broader strategy to update and modernise stores, ensuring they align with the dynamic energy of the brand’s new image,” said franchisee. These new store openings and remodels are just the beginning of Auntie Anne’s extensive plans for the UK market. As part of a 10-year agreement with master franchisor Freshly Baked Ltd and GoTo Foods, Auntie Anne’s aims to open 100 new stores across the UK and Ireland. Eight openings are planned in the next four months, which will introduce Auntie Anne’s beloved handcrafted, freshly baked pretzels to even more customers.
Burton continued: “Our sales continue to rise annually, reflecting growing demand and love for our product. This exciting journey is an opportunity to introduce more people to the experience of an Auntie Anne’s pretzel - handcrafted and freshly baked, using only high-quality, natural ingredients, with a commitment to exceptional taste.”
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