Posted:27-March-2024
CHOPSTIX EYES SCOTLAND GROWTH WITH NEW BRAEHEAD OPENING
Leading QSR brand, Chopstix, has continued to grow its footprint in Scotland, with the restaurant group greeting long queues of locals upon its launch in Braehead Shopping Centre this week.
The new equity site will be the tenth Chopstix location to open in Scotland, where the company has identified significant growth opportunities, based on strong sales, outstanding customer feedback and analysis of market mapping data. Sites in Edinburgh and Livingston are amongst the Group’s best-performing stores in the whole of the UK, while Chopstix also operates two sites in nearby Glasgow, in the Silverburn Shopping Centre and on Sauchiehall Street in the city centre.
The Braehead Shopping Centre location boasts brand-new state of the art digital screens, alongside bold and bright signature interiors that make Chopstix so unique, such as the brand's iconic ‘living wall,’ natural wood finishes and its winking anime character. The site includes thirty seats for in-store dining, as well as offering takeaway and delivery options.
Jon Lake, Chopstix Managing Director, said “The huge appetite for Chopstix in Scotland has given us real impetus to explore further opportunities here. I’m delighted we’ve found such a great location for our third site in Greater Glasgow, and given the performance of our Silverburn and Sauchiehall Street sites in the city, and our strong track record in shopping centres, I’m confident our newest unit will deliver fantastic returns.”
Chopstix was founded in Camden Market in 2002 by entrepreneurs Sam Elia and Menashe Sadik, who remain involved with the business on a day-to-day basis, and is currently undergoing a busy period of expansion. The business boasts a strong pipeline of new sites, through both company operated and franchise ownership models, having opened several new equity stores this year, including in London Victoria and Basingstoke and having recently strengthened its relationships with franchisees, including agreements with Welcome Break and Butlin’s.
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