Boutique fitness concept, TRIB3, set to open four stores in Scotland as part of major global expansion
Boutique fitness concept, TRIB3, is set to open four stores in Scotland as part of a major international expansion of the brand following the agreement of a three site franchise area development deal in Glasgow and a new corporately-owned store which is due to open imminently in the Stockbridge area of Edinburgh.
The multi-site franchise agreement grants area exclusivity for three stores initially in the Greater Glasgow area, marking a key milestone in TRIB3’s ambition to continue expanding its UK footprint and growing its presence in Scotland.
Initial expansion into the territory began with the announcement of TRIB3 Edinburgh, a corporately owned location, which is being built as part of the Raeburn Place development on the grounds of the historic Edinburgh Academical rugby football club. This store, the very first TRIB3 to be built in Scotland, is due to open soon pending the easing of restrictions related to covid-19 in the area and will offer 54 spots-per-session (c.27 with distancing measures) as one of the largest studios in the TRIB3 network.
Karl Dietrich, Chief Development Officer at TRIB3, commented: “We are so pleased to continue expanding our global network and launching our first four sites in Scotland. This is a great opportunity for TRIB3 to keep building our community of amazing workout warriors and bring our next level workout experiences to some of Scotland’s major cities for the first time. Providing the services to keep people fighting fit is so important right now so we’re delighted to have signed this long-term area development agreement with new, experienced franchise partners who want to work with us to bring TRIB3’s unique and results-driven workout to more and more people. This is one of several upcoming announcements regarding new territories and locations joining the TRIB3 global network so you can imagine as a team we’re very excited for the future.”
TRIB3 offers instructor-led 45-minute HIIT workouts, uniquely programmed across it’s custom TRI training system: Treadmills, Resistance & Intensity. Customers can expect to burn up to 1,000 calories per session with real-time progress tracking through heart rate monitors, in-studio displays and the brand’s bespoke SWEAT app. The whole experience is underpinned by specially curated playlists from the TRIB3 DJ, signature scents and custom lighting. TRIB3 is already in six international territories and is rapidly expanding across the world.