Posted:21-August-2026
SoBe Burger Expands to Swindon
SoBe Burger is continuing its rapid UK expansion with the launch of its newest restaurant in Swindon, marking another milestone for one of the country's fastest-growing burger franchise brands.
The Miami-inspired smash burger concept has opened at 29C Wood Street, with local franchise partner Sam Chopra bringing SoBe's award-winning menu and vibrant South Beach-inspired atmosphere to the town.
The opening demonstrates the continued momentum behind the SoBe Burger franchise, which has grown from a London start-up in 2019 into a national brand operating 20 dine-in restaurants alongside more than 220 delivery kitchens across the UK.
Founded after friends Tom and Alex returned from a trip to Miami inspired by the city's iconic smash burger culture, SoBe Burger has built its success through a delivery-first model before expanding into high street locations across the UK.
The brand's innovative growth strategy has seen it become one of the UK's leading burger franchises, with carefully selected franchise partners helping drive expansion into key locations nationwide.
Most recently, SoBe Burger earned national recognition after its Double Bacon Black Garlic burger reached the finals of the National Burger Awards, further cementing its reputation as one of the UK's most exciting burger brands.
The Swindon opening is another example of SoBe Burger's continued investment in local entrepreneurs, with franchisee Sam Chopra joining a growing network of operators bringing the brand to communities across the country.
Tom and Alex, founders of SoBe Burger, said:
"Every new restaurant is another exciting step in SoBe Burger's journey. Swindon is a fantastic location for us and we're delighted to be working with Sam to bring the SoBe experience to the town.
"We've built a brand that combines proven customer demand with an exciting franchise opportunity, and we're looking forward to continuing our expansion with ambitious partners who share our passion for great food and exceptional hospitality."
The new few months is a busy period for SoBe with new openings in: Worcester (3rd September), Kingston (w/c 7th Sept), Portsmouth (w/c 14th Sept), Brighton (w/c 21st Sept), Loughton (w/c 28th Sept), Corby & Southampton (w/c 5th Oct) and Bristol (w/c 12th Oct).
As SoBe Burger continues its nationwide rollout, the brand is actively seeking new franchise partners to join its growing network. With an established operating model, award-winning menu and strong national brand presence, SoBe Burger offers entrepreneurs the opportunity to be part of one of the UK's fastest-growing restaurant franchises.
Interested and want to know more about SoBe Burger?
The SoBe Burger profile outlines all aspects of their franchise opportunity and allows you to contact them for further information or to ask a question.
