SIDES Opens Doors in Glasgow with Landmark Launch at St Enoch

SIDES, the UK’s fastest-growing hot chicken brand, opened its first-ever Scottish restaurant at Glasgow’s St. Enoch on 9th of June, bringing its signature Hot Chicken, Famous Flavours menu to the heart of the city. 

The highly anticipated opening marks a major milestone in the brand’s UK expansion, delivering its Nashville-inspired tenders, burgers and loaded sides to its Scottish fans for the first time.

As part of the launch, SIDES delivered an iconic moment fit for the Sidemen with a UK-first “On-Set Live Beam” activation. Members of the Sidemen appeared live via an interactive hologram unit, “teleported” directly from set into the restaurant.

The live broadcast allowed people to observe and interact with the collective in real-time; alongside it there was many more games, mini-activations, surprises and good vibes for all fans at the opening.

To make the atmosphere on the day event more special, the December 10 band joined the festivities and cut the official ribbon, as well as meeting and serving fans and customers.

In addition, in the 48 hours leading up to launch, SIDES has ignited the city with an exciting “Keys to the Kitchen” scavenger hunt, where seven physical golden keys were hidden across iconic Glasgow landmarks, prompting fans to race across the city.

Participants who successfully have located a key and returned it to the store ahead of the 3:15 PM opening-day deadline will be rewarded with an exclusive £200 pre-loaded SIDES Elite Card, driving strong local engagement and cultural buzz ahead of doors opening.

The Sidemen said: “We’re gassed to finally land in Scotland, it’s been a long time coming and you’ve been asking for this for ages. So we’re buzzing that everyone can finally get in and try the food for themselves.

“Glasgow is the perfect place to kick things off in Scotland, and we can’t wait to see you all… literally. If you’re in store on opening day, you might even catch us beaming in live through the hologram, which is mad.”

Conrad Bacon, Head of Retail at Praxis said:  “We’re delighted to welcome SIDES to St. Enoch. As one of the UK's fastest-growing food brands, it brings something fresh and exciting to our food and beverage line-up, and we’re confident it will be a popular addition for visitors from across Glasgow and beyond.

“The arrival of SIDES reflects our ongoing commitment to enhancing the customer experience and bringing sought-after brands to the centre. We look forward to seeing the new restaurant become a real destination for our visitors.”

The Glasgow opening represents the first move in SIDES’ wider Scottish rollout, with additional locations planned for Livingston and Edinburgh, alongside continued UK expansion into cities including Cardiff and Liverpool.

The brand continues its rapid growth trajectory, with ambitions to open 15 new restaurants globally in 2026.

Arriving during a peak period for Glasgow, alongside the school holidays, major sporting moments and increased city footfall, SIDES is placed to become a go-to destination for both locals and visitors throughout the season.

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