Posted:10-June-2026
The Wonderfield Group Celebrates Best-Ever Sales Week in kiosks as Growth Momentum Accelerates Across the UK
The Wonderfield Group has recorded its highest-ever sales week in kiosks across the UK, just nine weeks into the new financial year, marking another major milestone in the company's continued growth across the UK sushi market.
The record-breaking performance follows the successful rollout of new propositions across YO! and Panku kiosks in Tesco and Asda stores. Built around deep consumer insight, customer purchasing behaviour and emerging market trends, the enhanced offers were designed to optimise everything from menu mix and presentation to pricing and value. Since launch, the propositions have delivered sustained sales growth across the estate, further strengthening Wonderfield's position at the forefront of the UK's growing sushi category.
The latest achievement is part of a sustained upward trajectory for the business, with a growing number of kiosks surpassing their best sales numbers week on week. Several locations also continue to report year-on-year sales growth in excess of 100%, demonstrating the increasing popularity among UK consumers.
The results reflect a broader shift in consumer tastes. Appetite for sushi continues to grow across the UK, with industry data showing that sushi overtook sandwiches in 2023 to become the fastest-growing premium lunchtime treat*. As shoppers increasingly seek fresh, convenient and healthier meal options, demand for high-quality sushi has continued to rise across both retail and food-to-go channels.
Commenting on the performance, Carl Webber, Managing Director, Wonderfield Group UK&I said:
"Achieving our best-ever sales week so early in the financial year is a fantastic accomplishment and a testament to the hard work of our teams, franchise partners and colleagues across the business. The success of our new propositions, combined with the continued growth in consumer demand for sushi and Japanese food, gives us tremendous confidence for the year ahead. We're seeing exceptional performances across our kiosk portfolio and remain focused on delivering great products and experiences for our customers."
As a result of consumer demand for sushi continuing to rise, Wonderfield Group is now inviting ambitious franchise partners to join it on its growth journey and is now actively seeking ambitious, sushi loving partners across the UK. Exciting opportunities are live in key growth areas including Shropshire, Kent, Liverpool, Birmingham, Wales and Ireland.
All new franchisees will benefit from a proven business model, comprehensive training, equipment provision and ongoing operational support from day one.
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