Posted:10-March-2026
PG Fast Food Marks Official Opening as It Sets Out to Redefine the UK Fast‑Food Landscape
PG Fast Food has officially opened its doors with its first restaurant in Glasgow, bringing a bold new fast‑casual concept to the UK with a clear mission to redefine what fast food can and should be.
Co‑founded by Hero Brands and musician and entrepreneur Professor Green, the brand is introducing a modern, community-driven approach focused on quality, creativity and accessibility.
The opening on 5th March marks a significant milestone for the venture, with a second location set to follow shortly after, signalling the brand’s strong momentum to establish its presence in the UK. PG Fast Food aims to challenge outdated views of fast food with an elevated, nostalgia‑led menu focused on flavour and choice. The brand is committed to making fast food better, honest, enjoyable and suited to real life, whether customers want something indulgent or lighter.
The menu promises a naughty but nice twist on fast food, serving up signature filled and sealed ‘UFOs’ or Salad and Rice Loaded with delicious nostalgic recipes, including All Day Cheesy Beano, BBQ Chicken and Pot Roast Beef.
PG will be the first to offer sweet treats in the form of ICE Grapes with toppings across a sliding scale of indulgence, from Agave and Tagin to White Raspberry Delight’
PG will be the home of the Dirty Soda, choosing from a Signature PG created menu, including Cola Cherry Bakewell, Hot Glasgow Kiss or Cotton Candy Unicorn or going crazy with ‘Create Your Own” choosing from the amazing selection of soda bases, flavours, creams, purees, caffeine drizzles and foam tops. With the PG twist, your drink can be as dirty or as clean as you like.
The business has been structured with long‑term scalability in mind through franchising supported by Hero Brands’ proven expertise in building and expanding culture‑led food concepts such as German Doner Kebab (GDK) and Sides, the Sidemen’s hot chicken brand
The team is now focused on establishing PG Fast Food as a category leader, with strong operational foundations and a brand identity rooted in community and cultural relevance.
Rebecca Tye, Managing Director at PG Fast Food, said: “The opening of our first site represents the start of something genuinely unique. We set out to build a brand that brings something new to the market, fast food that feels fresh, playful and real and with a menu that everyone is happy to eat from.
“This launch gives us the foundation to grow and to build a brand that champions quality, community and operational excellence.”
Professor Green added: “PG Fast Food began with a simple idea to make fast food better, without stripping away the fun or flavour. We want to promote a healthy relationship with food.
“Seeing our doors open and people engaging with the brand is incredible. I can assure you that this is just the beginning, as we’re here to shake things up, stay true and bring our food to more people across the country.”
Following the successful launch, PG Fast Food is preparing for wider UK expansion. Additional stores are planned across the nation, with the business focused on strengthening the brand offering through a franchising model that has been built bottom up with franchise partners at the heart of the operation, enabling strategic growth across key cities across the UK.
ENDS
Interested and want to know more about PG Fast Food?
The PG Fast Food profile outlines all aspects of their franchise opportunity and allows you to contact them for further information or to ask a question.
