Posted:26-February-2026
Sides Doubles Singapore Footprint with Second Store Opening
Sides, the fastest-growing UK hot-chicken brand, has doubled its footprint in Singapore with a second store now open, marking a major milestone in the brand’s international expansion strategy.
The new location, open at Universal Studios in Sentosa, Singapore builds on the brand’s successful market entry following the launch of its first Singapore store in April 2025.
After building a loyal fan base in the UK, Sides is accelerating international growth with its expansion in the Southeast Asian market, reflecting strong demand for the brand’s bold flavours and culture-led approach to hot chicken.
The opening also signals ambitions to scale further across the region, with Malaysia identified as a key next growth market.
The international expansion comes alongside continued growth in the UK. Sides recently announced two new restaurant openings in Scotland, with sites confirmed in Glasgow and Livingston, marking the brand’s first entry into the Scottish market and further strengthening its national footprint.
Sides currently operates five UK restaurants, with additional UK and international locations planned as part of a broader multi-year growth strategy.
Aaron Moore-Saxton, Managing Director at Sides, said:
“Singapore represents a significant step in our international journey. The response to our first store has been incredibly strong, and this next opening reflects the growing appetite for the Sides brand beyond the UK.
“At the same time, our continued expansion across the UK, including our upcoming openings in Scotland, shows the strength and scalability of the Sides concept.
“With plans to grow further across Southeast Asia, we’re focused on building a global hot-chicken brand that connects with UK culture.”
Sides was founded by the Sidemen in 2021, the UK’s biggest YouTube collective, in collaboration with Scottish-headquartered Hero Brands.
With its Singapore launch, continued UK expansion and clear regional ambitions, Sides continues to build momentum toward its goal of becoming one of the world’s most exciting and recognisable hot-chicken brands.
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