Posted:23-February-2026
Professor Green Sets March Opening for Glasgow Fast Food Venture
Musician Professor Green is launching his new fast-food venture, PG Fast Food, with the first location set to open in Glasgow this March on Byres Road.
PG Fast Food is founded by Hero Brands, a portfolio company known for its culture-led food and beverage brands such as GDK and The Sidemen’s hot chicken brand, Sides, and British musician, documentary-film maker and foodie Professor Green.
After teasing the concept through social channels, the brand has officially announced it will be opening its Byres Road doors in Glasgow in just a few weeks.
The menu promises a naughty but nice twist on fast food, serving up signature filled and sealed ‘UFOs’ or Salad and Rice Loaded with delicious nostalgic recipes, including All Day Cheesy Beano, BBQ Chicken and Pot Roast Beef.
PG will be the first to offer sweet treats in the form of ICE Grapes with toppings across a sliding scale of indulgence, from Agave and Tagin to White Raspberry Delight.
PG will be the home of the Dirty Soda, choosing from a Signature PG-created menu including Cola Cherry Bakewell, Hot Glasgow Kiss or Cotton Candy Unicorn or going crazy with CYO choosing from the amazing selection of soda bases, flavours, creams, purees, caffeine drizzles and foam tops. With the PG twist, your drink can be as dirty or as clean as you like.
With the first store on Byers Road, the brand has also announced that it will open a further two locations in Scotland during 2026.
Musician, Professor Green said: “I wanted to drop something as bold and as honest as my music. A brand that is honest about itself and accessible - available to be enjoyed by all.
“With the Hero Brands HQ in East Kilbride, Glasgow was the obvious choice for our first store. Every time I've toured here, the energy has been electric! The city’s got grit, character and a sense of community that matches what PG Fast Food is all about - real food for real people. Food needn’t always be healthy, but your relationship with it should be.
“Glasgow, get ready. The countdown is on.”
Leading the charge is Managing Director Rebecca Tye, former Head of UK Franchise at M&S.
Rebecca Tye, Managing Director at PG Fast Food, said: “PG Fast Food is flipping the old fast-food game on its head and redefining what fast food means today.
“We’ve created a menu that demonstrates fast food does not have to be bad food. You can choose how indulgent or not you want to be on any given day, with flavour packed throughout the whole menu. It’s designed to fit as well into your day post-run as it does pre-Friday night fun.
“Glasgow is just the beginning, we can’t wait to launch the concept, develop our offering and roll out in cities nationwide.”
PG Fast Food is a bold, community-driven brand built to engage and include through food. Modern and cool yet nostalgic and accessible, the brand delivers an elevated menu that hits the heart, bringing better choices for any time of day.
The brand joins the Hero Brands portfolio, standing alongside leading names like German Doner Kebab (GDK) and the Sidemen’s hot chicken frenzy, Sides. Built on a culture-led approach, the brand champions industry leadership and fosters creative talent to deliver innovative, trend-setting experiences for customers.
The official opening date is yet to be announced.
Interested and want to know more about PG Fast Food?
The PG Fast Food profile outlines all aspects of their franchise opportunity and allows you to contact them for further information or to ask a question.
