Posted:12-November-2026
Immersive Gamebox Enters Next Phase of Growth with New Plug & Play Model and Significant Additional Investment
Immersive Gamebox, the global pioneer in interactive group gaming, is entering its next phase of growth, supported by significant additional investment from Harlan Capital Partners. The investment reflects continued confidence in the business and will help accelerate the rollout of its new Plug & Play model, which debuts at IAAPA Expo, alongside a pipeline of new experiences with leading entertainment partners through 2027.
Plug & Play: Rollout
The Plug & Play model creates a more flexible route for Immersive Gamebox to expand its footprint, bringing its interactive gaming experiences into existing leisure, entertainment, retail and travel venues. Designed to turn underutilised space into a revenue-generating attraction, each unit requires just 130 square feet and operates without dedicated staff. With a combination of walk-up play and pre-booked sessions, the model is designed to be operational within days, with a target payback period of approximately one year. Supported by its portfolio of globally recognised entertainment IP and established digital marketing engine, Immersive Gamebox can attract new audiences directly to partner venues, generating incremental footfall and revenue.
The model builds on early success in the concessions market after Immersive Gamebox opened its first Plug & Play concession with Hollywood Bowl, Europe’s largest bowling operator, earlier this year. The pilot has demonstrated the model's ability to drive pre-booked customers directly to partner venues, rather than relying solely on existing footfall. Building on this momentum, the company’s next concession location will open at Altitude Trampoline Park in Kissimmee, Florida, America’s leading trampoline park franchise. The business now works with a growing number of franchise and concession partners globally, and recently opened its first US franchise location in Seattle.
Lisa Paton, CEO of Immersive Gamebox, said: “We’ve built an incredible foundation for Immersive Gamebox, with more than three million players, a growing international footprint and partnerships that bring some of the world’s best-known entertainment brands into our Gameboxes. Plug & Play gives us another way to build on that momentum, making it easier to bring our experiences into more venues and introduce them to new audiences. The additional investment from Harlan Capital Partners will help us accelerate the rollout of this new format and develop an exciting pipeline of games.”
Intellectual Property Partnerships: Netflix’s KPop Demon Hunters
Alongside its expansion strategy, Immersive Gamebox continues to invest in its content and intellectual property partnerships, working with major studios to give audiences new ways to experience the films, music and franchises they love.
Recent announcements include a brand-new experience inspired by Netflix’s global hit KPop Demon Hunters, launching in January 2027, adding to the existing catalogue of games inspired by global entertainment franchises such as Squid Game, Floor Is Lava, Angry Birds, Batman and PAW Patrol.
These partnerships sit at the heart of Immersive Gamebox's proposition, combining globally recognised entertainment IP with a proven marketing engine that reaches new audiences and drives customers into partner venues. The company’s Gameboxes use 3D motion tracking, projection mapping and touch-sensitive walls to turn players’ movements into the controls, creating shared immersive experiences without the need for traditional controllers or VR headsets.
Immersive Gamebox’s appeal is reflected in strong customer engagement, with positive customer reviews and repeat visitation demonstrating the experience’s ability to attract and retain customers. More than three million players have now experienced its games across 37 venues worldwide, with over 70,000 five-star reviews.
Interested and want to know more about Immersive Gamebox?
The Immersive Gamebox profile outlines all aspects of their franchise opportunity and allows you to contact them for further information or to ask a question.
