Posted:11-November-2026
DUCK & DRY TO OPEN FIRST CITY SALON AT LIVERPOOL STREET
Duck & Dry, the premium blow-dry and style bar, will open its first City salon at Liverpool Street on Monday 30 November 2026, bringing its signature experience to the heart of London’s business district.
The opening will mark the London-founded brand’s first move into the City, as it seeks to capitalise on professional hairstyling becoming an increasingly regular part of consumers’ beauty and self-care routines.
The new salon will cater to women on the go, with everything from a blow-dry before work or during a lunch break to styling between meetings and ahead of evening plans. Confidence and convenience sit at the centre of the experience: expert styling that fits around a busy diary, helping customers look their best and feel ready for whatever comes next.
Located at Unit G23, Broadgate, London EC2M 2QS, the salon will be open from 9 am to 7 pm, offering professional blow-dries, updos and braids.
Since launching in 2014, Duck & Dry has built a loyal following across London, with salons in Mayfair, Knightsbridge, Battersea Power Station, The Whiteley and John Lewis Oxford Street. Liverpool Street will take the brand beyond premium retail and lifestyle destinations and into the City, bringing it closer to customers where they work, meet and socialise.
Yulia Rorstrom, Founder and CEO of Duck & Dry, said: “The City has always been on our wishlist, and Liverpool Street puts us right where our customers work. We want to make it easy to fit great hair into a busy day – whether that’s during a lunch break, before an important meeting or on the way to dinner with friends.
“Our customers lead full lives, and a blow-dry can be a small moment for themselves that makes a real difference to how they feel. It’s about leaving the salon feeling confident and ready for what’s next.”
The salon will also bring the brand’s offer into a setting where work, wellbeing and social life meet, providing a welcoming space to pause and recharge during the working day.
“Blow-dries are becoming part of everyday life,” added Rorstrom. “You don’t need a special occasion to want to look your best. Sometimes, it’s simply about doing something for yourself.”
The opening forms part of Duck & Dry’s wider growth plans, which include an ambition to reach as many as 60 UK locations through a combination of franchised and company-owned salons.
Booking details will be announced ahead of launch.
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