Posted:18-August-2026
Snowflake Gelato Reaches 20-Site Milestone as Brand Targets Next Phase of UK and International Franchise Growth
Snowflake Gelato is celebrating a major milestone in its growth journey with the opening of its 20th location at The Oracle in Reading, as the award-winning brand looks ahead to its next phase of franchise expansion across the UK and internationally.
The new Reading boutique marks another significant step in Snowflake's expansion strategy, bringing its artisan gelato and dessert experience to one of the South East's leading retail destinations while further demonstrating the brand's ability to operate across high-profile shopping and leisure locations.
Founded in 2012, Snowflake has grown from its London roots into an established gelato brand with locations across some of the UK's most prominent retail and leisure destinations, including Westfield London, Bullring Birmingham, The O2, Manchester's Trafford Centre and Arndale, Meadowhall in Sheffield and Westgate Oxford, alongside further locations across the country.
The brand has also expanded internationally, with locations at Jeddah Airport in Saudi Arabia and Hamad International Airport in Doha, Qatar.
At the heart of the Snowflake offer is artisan gelato made with carefully selected ingredients, supported by a broad dessert and drinks menu including sorbettos, shakes, freshly prepared crepes and waffles, coffee, matcha and other hot drinks.
Asad Khan, Snowflake Founder, said:
“Opening our 20th Snowflake is a fantastic milestone for the brand and a moment that really reflects how far we have come since our beginnings in London.
“What excites me most is the opportunity still ahead of us. We have shown that the Snowflake concept can work across some of the UK's leading retail and leisure destinations, as well as internationally, and we believe there is significant potential to grow further with the right partners.
“Reading is another excellent location for Snowflake, and we are delighted to bring the brand to The Oracle. As we enter this next stage of growth, we are particularly keen to speak with experienced operators who share our ambition and can help us scale Snowflake into new markets.”
Snowflake has developed its franchise model with scalability in mind. A central production facility supplies finished and semi-finished products to its boutiques, reducing the level of specialist production skill required at store level and allowing franchise partners to focus on operations, customer experience and growing their businesses.
For prospective partners, Snowflake combines an established consumer brand and broad product offer with a model already operating across a range of major UK retail destinations and international travel hubs. Its centralised production structure is designed to support consistency as the network grows.
As Snowflake enters its next phase of expansion, the business is particularly interested in partnering with experienced multi-site franchisees, regional area developers and international master franchisees who understand the value of an established operating system and have the capability to scale.
The opening at The Oracle provides further momentum for Snowflake as it continues to identify new locations and partners for future development across the UK and internationally.
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