SIDES and GDK Bring the Hottest Food Collaboration of the Summer

SIDES, the UK's fastest-growing hot chicken brand, is teaming up this summer with German Doner Kebab (GDK) to bring its cult-favourite, award-winning London Jerk sauce to all food lovers across the UK.

Launching on the 21st of July, the collaboration gives all fans and food enthusiasts the chance to experience one of SIDES' most iconic flavours across a range of GDK's most popular menu items. The London Jerk sauce, a distinctive blend of chipotle, habanero and bird's eye chilli, has quickly become a customer favourite and was recently recognised with an industry award for its exceptional flavour.

As part of the limited-edition activation, the award-winning London Jerk flavour can be enjoyed across GDK's OG Kebab, Doner Rice Bowl, Doner Wrap, London Jerk Loaded Fries and Doner Box with Fries. Meanwhile, at SIDES, guests can try GDK's Chicken Doner Spring Rolls and enjoy GDK's Signature Sauces, including Garlic, Chilli and Original, served alongside SIDES' London Jerk Chicken.

The partnership marks an exciting milestone for SIDES as it continues to expand the reach of its signature flavour innovations and introduce the brand to new audiences nationwide.

Built on a shared commitment to quality, freshness and great-tasting food, SIDES and GDK bring together two fast-growing brands known for elevating customer favourites through premium ingredients and bold flavour experiences.

Fiona Richards, Marketing Director at SIDES, says: “London Jerk has quickly become one of our most iconic and award-winning flavours, so partnering with GDK to bring it to their menu felt like a natural next step. Both brands share a passion for bold flavours, quality ingredients and memorable food experiences. This collaboration gives even more people the opportunity to discover what makes London Jerk so special and discover both brands in a whole new way.”

Chris Waters, Chief Marketing Officer at GDK, says: "We're always looking for ways to surprise fans with unexpected flavours and experiences. Partnering with SIDES to bring their iconic London Jerk sauce to our menu is exactly that. It's a collaboration that combines two brands with passionate fanbases, great food and a shared ambition to create something exciting."

As part of the collaboration, guests can also get their hands on the London Jerk Boss Box, a limited-edition, co-branded version of GDK's premium Boss Box meal deal, designed for takeaway and delivery occasions.

The new menu will be live and available from 21 July for the period of six weeks at SIDES and GDK restaurants nationwide, from Essex and Manchester to Glasgow, Liverpool and Birmingham, with availability across all locations except SIDES Wembley Boxpark.

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