Posted:03-July-2026
SoBe Burger Continues UK Expansion with Two High-Demand Openings
SoBe Burger has enjoyed one of its biggest weeks yet, with two successful site launches attracting queues of hungry customers despite temperatures reaching 35°C.
The fast-growing, Miami-inspired smash burger brand has opened a new permanent restaurant in Kentish Town while unveiling a fully refurbished Norwich location. Both openings generated exceptional demand from day one, with queues stretching down the street as customers flocked to experience the latest SoBe restaurants.
The Kentish Town opening marks an important milestone for the brand. The area has consistently ranked among SoBe Burger's strongest-performing delivery postcodes, with the business previously operating a successful pub residency there before making the decision to establish a permanent home.
The new restaurant has been launched by one of SoBe Burger's franchise partners, who is already planning to open a second location following the success of the new site.
Meanwhile, Norwich received the full SoBe relaunch treatment, with a refreshed look complementing the same award-winning burgers that have made the brand one of the UK's fastest-growing smash burger concepts. The reopening saw customers queue outside from day one, prompting the Norwich Evening News to report that "burger lovers were queuing down the street for the reopening."
The double launch reflects the momentum behind SoBe Burger, which has rapidly grown from a delivery-first concept into one of the UK's leading burger brands, with a network of physical restaurants alongside hundreds of delivery locations nationwide. Its franchise model combines compact, high-street restaurants with proven delivery demand, allowing franchisees to expand into locations where customer appetite has already been demonstrated.
A spokesperson for SoBe Burger said:
"This has been a huge week for the brand. To see customers queuing in 35-degree heat at both openings is an incredible feeling and a real testament to the loyalty we've built.
"Kentish Town has been on our radar for a long time because it's consistently been one of our strongest delivery postcodes. We knew there was demand there, having successfully operated a residency in the area, so opening a permanent restaurant felt like the natural next step. Even more exciting is seeing our franchise partner already planning their second site.
"Norwich has also exceeded expectations. The team worked incredibly hard to deliver the relaunch and the response from local customers has been fantastic. Seeing familiar faces return alongside so many new customers has made all the hard work worthwhile."
With two more successful launches completed, SoBe Burger continues to accelerate its UK expansion, combining data-led site selection with franchise partnerships to bring its Miami-inspired smash burgers to even more communities across the country.
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