BUNSIK JOINS BTS THE CITY ARIRANG LONDON WITH EXCLUSIVE MENU, COLLECTABLE FAN STICKERS AND CHINATOWN VENUE TAKEOVER

BUNSIK, the UK’s No.1 Korean street food brand behind the viral Korean corn dog craze, has been handpicked to take part in BTS THE CITY ARIRANG LONDON, joining a major London project created to celebrate the K-pop group’s music, message and global cultural impact through an exclusive limited-edition menu across all 13 Bunsik sites in the UK, alongside a venue takeover a Bunsik’s flagship Chinatown store.

Running from Saturday 4 to Friday 10 July, BTS THE CITY ARIRANG LONDON is a week-long festival created to commemorate the release of BTS’s new album and the arrival of the group’s ARIRANG world tour in London. Coinciding with BTS’s two shows at Tottenham Hotspur Stadium on Monday 6 and Tuesday 7 July, the programme will bring the group’s music, creative identity and global fandom to landmarks, cultural venues, retail destinations and food businesses across the capital.

The official food and drink programme has been curated by JUNG Korean Food Festival, founded by Korean food content creator Rollin Lee. A long-time supporter of Bunsik, Rollin has personally handpicked the brand for involvement in the wider activation, recognising its role in bringing Korean street food to wider UK audiences.

For the seven-day campaign, Bunsik will launch the BTS THE CITY ARIRANG Set across all 13 of its UK sites. Priced at £9.90, the set includes The Idol Bite Corn Dog, a mozzarella-filled Bunsik corn dog reimagined in red for the campaign, finished with gochugaru chilli flakes, beetroot rice cracker crumb and Parmesan, and served with beetroot ketchup or a choice of Bunsik’s iconic signature sauces. The set also includes K-pop Star Potato, crispy potato with honey butter sauce and a dusting of cheese, together with a K Drink selected from Bunsik’s range of Korean drinks.

Each set will also come with a gift with purchase: an exclusive, limited-edition collectable fan sticker sheet, available only at Bunsik while stocks last. Featuring BTS THE CITY ARIRANG LONDON artwork alongside Bunsik branding, Korean lettering and illustrations inspired by the brand’s signature menu, including corn dogs and Korean fried chicken, the sticker sheet has been designed as a collectable keepsake for fans and will not be sold separately.

While the limited-edition menu and sticker sheet will be available across all 13 Bunsik sites in the UK, the centrepiece of the brand’s involvement will be a full venue takeover at Bunsik Chinatown, 31 Wardour Street, London W1D 6PT. For one week, Bunsik’s distinctive blue-and-yellow décor will be wrapped in ARIRANG red, transforming the restaurant into a striking BTS THE CITY ARIRANG destination in London’s West End.

The Chinatown venue takeover will feature BTS and BTS THE CITY ARIRANG graphics and signage throughout the restaurant, alongside a dedicated fan message wall where visitors can leave notes and share their excitement around the group’s return to London. Bunsik team members will also wear limited-edition T-shirts and caps for the occasion. A BTS-led K-pop soundtrack will play throughout the campaign, creating a space where fans can gather, celebrate and be part of the wider moment taking place across the capital.

Jae Cho, founder of Bunsik, said: “BTS have played an extraordinary role in taking Korean music and culture to audiences around the world, supported by one of the most passionate and connected fan communities anywhere. The Hallyu wave has transformed the way people across the UK experience Korea, with K-pop, K-food and Korean culture becoming an increasingly visible part of everyday life.

As a Korean Londoner, I feel incredibly proud to see Korean culture being celebrated on this scale in the city where Bunsik began. We have grown alongside that wider excitement, bringing Korean street food to more towns and cities across the UK, so to be selected for BTS THE CITY ARIRANG LONDON feels very special.

“We want our restaurants to become places where fans can come together, enjoy the food, collect something exclusive and feel part of this huge moment for Korean culture in London.”

The BTS THE CITY ARIRANG Set, complete with the exclusive collectable sticker sheet, will be available at all 13 Bunsik restaurants from Saturday 4 to Friday 10 July 2026, priced at £9.90 and subject to availability. The Chinatown venue takeover will take place exclusively at Bunsik Chinatown, 31 Wardour Street, London W1D 6PT.

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