Sides Turns Up the Heat with All-You-Can-Eat Wings This January

Sides is kicking off 2026 by turning up the heat on value, launching an all-you-can-eat wings promotion throughout January and inviting hot chicken fans to go all in on flavour. 

The limited-time offer gives diners 60 minutes of unlimited access to Sides’ signature wings, freshly prepared and coated in any of the brand’s bold, fan-favourite flavours. Available dine-in at all Sides UK restaurants, except Wembley Boxpark, the promotion is designed to give customers more of what they come to Sides for: big flavour, serious heat and standout value. 

Founded in 2021 by The Sidemen, Sides has quickly built a reputation as one of the UK’s fastest-growing hot chicken brands, known for its unapologetic flavours and cult following. 

Aaron Moore-Saxton, Managing Director at Sides, said: 
“We wanted to start 2026 with something big, bold and unmistakably Sides. January can be a tough month, so this is about giving our customers serious value while doubling down on the flavour and quality they expect from us. 

“Our community is at the heart of everything we do, and this promotion is a way of rewarding that loyalty while welcoming even more hot chicken fans through our doors as we continue to grow.” 

In addition, the Sidemen commented: 

“We’re buzzing to bring fans this all-you-can-eat wings offer. Sides has always been about big flavour, great food and bringing people together, and we wanted to do something that feels generous and accessible for everyone.” 

Alongside the All-you-can-eat wings launch, Sides is rolling out additional value-led offers throughout January. Customers can add two wings for £1.99 with any order for the entire month, making it easier to dial up the heat on every visit. 

The brand is also offering double loyalty stamps on all orders throughout January, allowing customers to earn rewards twice as fast as part of Sides’ ongoing focus on giving more back to its fans. 

Further Business Update: Scotland Expansion 

As momentum continues to build, Sides has also confirmed its first expansion into Scotland, marking a major milestone in the brand’s national growth strategy. 

Two new restaurants are set to open in the first half of 2026, with confirmed locations at Glasgow’s St. Enoch Shopping Centre and Livingston Designer Outlet. The openings will introduce Sides’ signature hot chicken to a new audience north of the border, with further details and launch dates to be announced in due course, along with more UK and International locations throughout 2026 as the brand continues to double in size year on year. 

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