Posted:16-January-2023
I am Doner signs UK multi-site franchise deal
I am Döner, the award winning better kebab brands backed by Think Hospitality, has signed a multi-site franchise deal to take the brand to Merseyside and the Isle of Man, a deal facilitated by Seeds Consulting.
The partnership with Optimum Group, the company behind the franchise of Costa Coffee and Kaspas in Liverpool, will see the first UK franchise opening for the brand, with a first site due to open this summer in Bootle.
Optimum Group, CEO Dave Connor said: “We just knew from the start that we had to bring this brand to Liverpool. I am Döner offers something that is truly different and it’s a concept that we’ve never seen before in the city, so we’re keen to showcase just what it has to offer."
I am Döner Chairman, James Hacon says ‘We are excited to start our UK roll out with the team at Optimum Group, who have both the experience and vision to make this a massive success. This is the culmination of three years hard work from the I am Döner team where we have strengthened leadership and focused on taking a fantastic concept and making it run like a systemised well-oiled machine.’
Seeds Consulting Founder Matteo Frigeri adds: “We are delighted to be retained by I am Döner to assist with their ongoing UK and international expansion plans. A strong USP, a moderate upfront investment and industry-leading EBITDA margins make I am Döner the perfect food franchise not only for experienced groups like Optimum, but also other traditional and non-traditional hospitality operators in our network”.
About I am Döner
I am Döner was started in 2016 by Chef Paul Baron and is now also backed by Think Hospitality. Paul started a revolution from our little takeaway shop in Headingley in 2016 inspired by a trip he had to Berlin. He want to make the Döner kebab more than a guilty pleasure for the intoxicated! We now have three stores in the UK – Headingley, Harrogate & Leeds City Centre.
Traditionally you think a kebab as a bit of doner meat on pitta bread with some iceberg lettuce, but we are no stereotypical kebab shop! We use a total of 120 ingredients in the six kebabs we make. We have ten items of salad, feta cheese, homemade bread, homemade sauces and the highest quality meats. Because of this we attract a good bunch of sober people and have a very strong lunchtime offering as well as the evening trade.
Interested and want to know more about I am Doner?
The I am Doner profile outlines all aspects of their franchise opportunity and allows you to contact them for further information or to ask a question.
