Posted:04-June-2026
Duck & Dry Expands into the Middle East, Bringing London's Signature Blow Dry Experience to a New Market
Duck & Dry, London's leading luxury blow dry and hair styling brand, has announced its expansion into the Middle East, marking a significant milestone in the company's growth journey. Following more than a decade of success in the UK, the brand is bringing its distinctive blend of expert styling, premium service and contemporary salon experience to one of the world's most dynamic beauty markets.
The move reflects growing demand for premium beauty services across the region and represents the next chapter for the award-winning brand founded by entrepreneur Yulia Rorstrom. Since launching in London in 2014, Duck & Dry has become synonymous with exceptional blow dries, updos and hair styling services, while also building a successful professional haircare range.
The brand's Middle East presence builds on its first regional salon opening in Doha, Qatar, and its recent expansion into the UAE market, where Duck & Dry products are now available across leading retail destinations.
"Expanding into the Middle East is a natural evolution for Duck & Dry," said Yulia Rorstrom, Founder and CEO of Duck & Dry. "The region has a vibrant beauty culture, sophisticated consumers and a strong appreciation for premium experiences. We are excited to introduce our signature approach to hair styling while creating destinations where clients can feel confident, empowered and effortlessly glamorous."
Duck & Dry's Middle East expansion forms part of the company's broader international growth strategy, supported by its recently announced partnership with brand growth specialist Hero Brands. The collaboration is designed to accelerate expansion while preserving the creativity, customer experience and distinctive personality that have defined Duck & Dry since its inception.
Known for its fashion-forward interiors, highly trained stylists and innovative service offering, Duck & Dry aims to establish itself as the go-to destination for women seeking beautiful hair in a stylish and welcoming environment.
The company is actively exploring additional opportunities across the Gulf region through partnerships and franchise development, bringing its proven business model and celebrated London heritage to new audiences.
Interested and want to know more about Duck & Dry ?
The Duck & Dry profile outlines all aspects of their franchise opportunity and allows you to contact them for further information or to ask a question.
