Bringing America’s Largest Buffet Restaurant Brand to the UK
With more than 50 years of success, Golden Corral® has established itself as America’s largest buffet restaurant brand, with 340+ restaurants across the continental United States and four restaurants in Puerto Rico.
Built around choice, quality, value and hospitality, Golden Corral® offers guests an extensive selection of approximately 150 high-quality, delicious food choices within a welcoming, family-friendly dining environment at an accessible value price point.
Behind the guest experience is a proven operating model, with systems developed to support high-volume restaurant operations and multiple development formats designed to accommodate different markets and locations.
We believe this creates an exciting opportunity to introduce the Golden Corral® experience to the UK and establish a distinctive new proposition within the family dining market.
Why Golden Corral?
An Iconic Brand in a Strong Segment
Golden Corral® is an internationally recognised American restaurant brand with more than five decades of operating history and generations of loyal guests.
Its combination of extensive choice, family-friendly dining and compelling value provides a differentiated proposition with the potential to attract families, groups and individual diners across a broad demographic.
Choice, Quality & Value
At the heart of Golden Corral® is choice.
Guests can select from approximately 150 food options, creating their own dining experience from a broad selection of freshly prepared dishes, including grilled favourites, comfort foods, vegetables, salads, sides and desserts.
This extensive variety allows families and larger groups with different tastes and preferences to dine together in one destination.
Operational Systems Built for Volume
More than five decades of experience have contributed to the development of operational systems designed specifically for the demands of high-volume restaurants.
The model combines an extensive food offering with established operating procedures designed to support restaurant efficiency, consistency and the overall guest experience.
Modern, Efficient Restaurant Design
Golden Corral's modern restaurant approach combines an enhanced guest experience with operational efficiency.
Flexible footprints and development options provide the ability to evaluate a variety of property opportunities and adapt the restaurant format to the requirements of individual markets.
Flexible Development Formats
Golden Corral® offers multiple development formats, creating flexibility when identifying suitable locations and opportunities.
Potential formats include:
- Free-Standing Ground-Up Development
- Restaurant Conversions
- Non-Traditional, Market-Specific Locations
- Retail Space, including mall in-line and endcap locations
This flexibility allows potential sites to be considered across retail parks, leisure destinations, shopping centres, existing restaurant properties and other high-footfall locations.
Investment and Commitment Information
Golden Corral® is looking for an Area Licensee for the UK which would require an upfront commitment to open at least 10 restaurants over a 10 year period and would grant country exclusivity.
Initial Area License term: 15 years with provision for two 5-year extensions.
Initial Training and Support: 6-12 weeks training in the U.S. for Area Licensee senior staff that will be involved with managing and operating the locations in the Territory. Travel and salary related costs to be paid by the Licensee.
Initial Area License Fee: US$50,000/restaurant. There will be a location development schedule in the license Agreement. Therefore, a minimum up front 5 location commitment is required for an initial exclusive license fee of US$250,000.
The full initial Area License Fee is due in full upon signing of the Area License agreement.
Local location marketing fee: 2.5% of the gross turnover/sales of all locations in the Territory. This is to be spent in the Territory by the Area Licensee.
On-going Royalties: 4% of gross turnover/sales of all locations operating in the Territory to be paid monthly to Golden Corral® monthly. An additional 0.5% of gross turnover/sales will be paid to Golden Corral® monthly for marketing creation and collateral support which is also payable monthly.
Additional Investment: In addition to the above fees, it is estimated that each Golden Corral® location built in the Territory will require an additional investment of approximately US$2.5-6.2 million, depending on the model and based on recent U.S. labor and construction costs. The investment variation is primarily due to the size and type of the specific Golden Corral® restaurant.
Comprehensive Franchise Support
Golden Corral® provides franchise support throughout the restaurant development journey - from site selection and development through to grand opening and ongoing operations.
For an experienced UK operating partner, this provides the opportunity to combine local market knowledge and operational expertise with the systems, experience and brand strength developed by Golden Corral® over more than five decades.
Ideal Franchise Partner
The Golden Corral® opportunity is particularly suited to experienced restaurant operators capable of developing and operating the concept at scale. The ideal franchise partner would demonstrate:
- Multi-unit and/or multi-brand operating experience
- Full-service restaurant operating experience preferred
- Strong commercial and business acumen
- Operational and organisational capability
- Commitment to delivering exceptional guest experiences
- A willingness to follow and execute a proven operating model
- The financial and organisational capacity to support long-term development
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