FS8 - Pilates. Tone. Yoga. Redefined.

FS8, part of House of Brands, a multi-brand fitness and wellness franchise platform, is a first-of-its-kind fitness concept fusing Pilates, Tone, and Yoga into one seamless, science-backed experience, designed to build physical and mental strength for everybody, regardless of age or fitness level. Sessions are powered by FS8TV, freeing instructors to focus on cueing, form, and community connection.

At a Glance

• 100+ studios across 18 countries (as of May 2026), now franchising across the U.S. and expanding into new markets including Germany
• One of the first-of-its-kind 3-in-1 training concepts
• Average studio class size: 18 reformers
• Centralised programming, FS8TV-instructor led, backed by science

The Workout

FS8's 3-in-1 format is structured around eight foundational elements: posture, strength, mobility, stability, flexibility, coordination, balance, and mental health. Signature, centrally programmed class formats include a high-energy, low-impact full-body class, a strength-meets-endurance format, and a reformer-only power session.

Why Strength Wins

FS8 programming supports full-body strength, flexibility, and longevity, and is designed for long-term member retention and progression. Its low-impact format makes it accessible, safer, and sustainable - validated by Harvard Health research showing Pilates enhances muscle strength, endurance, flexibility, posture, and balance.

Member Data

From FS8's May 2026 member survey (800+ respondents across the network):

• 93% rated their welcome experience 8/10 or higher
• Net Promoter Score of 81, versus an industry average of 53
• Top member goals: improve mobility & posture, train 3+ times/week, support mental wellness
• Top motivations: sustainable strength, mental wellbeing, and a smarter alternative to traditional Pilates

Why Franchisees Choose FS8

• Rapidly growing wellness market
• A standout 3-in-1 training model with no direct like-for-like competitor
• National support from onboarding through to ongoing operations
• Full marketing toolkit and preferred vendor network
• A model designed for minimal staffing, recurring revenue, and scalability

Ideal Partner

FS8 may suit active operators and multi-unit groups that see demand for Pilates-informed, low-impact strength and mobility but want a concept that differs from a traditional reformer-only studio.

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