
Jollibee - International Fried Chicken Powerhouse Seeking Multi-Unit Developers
Jollibee is the flagship quick-service restaurant brand of Jollibee Foods Corporation (JFC), one of the world’s fastest-growing global restaurant companies. Founded in the Philippines in 1978, Jollibee now operates over 1,600 restaurants across Asia, North America, Europe and the Middle East and is renowned worldwide for its signature fried chicken, Chickenjoy, as well as its diverse, family-friendly menu.
In the UK, Jollibee has established a strong foothold with 12 restaurants across major cities including London, Leeds, Reading, Liverpool, Cardiff, Newcastle, Nottingham, Glasgow and Edinburgh. Customers continue to embrace the brand, with UK sales showing rapid growth as demand spreads beyond the Filipino diaspora.
Jollibee’s UK strategy is part of its broader European plan to grow to 50 stores across the continent over the next few years - signalling serious opportunity for experienced multi-unit, multi-brand franchisees or area developers ready to lead a major QSR expansion.
Why Jollibee?
- Global scale with proven systems and brand appeal.
- Thriving fried chicken category underpinned by strong consumer demand (see market outlook below).
- Attractive for multi-unit and area development partners with operational expertise and capital.

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