FIT House of Brands is the umbrella platform behind three category-defining fitness concepts - F45 Training, FS8, and VAURA Pilates - each delivering science-backed programming under its own brand identity, but built on shared operating infrastructure. With more than 1,500 studios in 55+ countries, FIT gives entrepreneurs access to one of the most recognised platforms for building a sustainable, scalable wellness business.
Vision: Changing lives and communities through fitness, wellness, and recovery - empowering people to move better, feel stronger, and live longer.
The FIT House of Brands Wellness Ecosystem
FIT House of Brands connects movement, recovery, nutrition, body data, and community into one platform, extending beyond the four walls of a studio through fitness races, wellness festivals, and corporate wellness programmes.
- LionHeart wearable technology - F45's exclusive in-studio tracking system, delivering live heart rate data, effort scores, and results visualisation to drive accountability and motivation
- Recovery by F45 / FS8 - infrared sauna (Sunlighten), cold plunge (Chilly Goat), and compression/percussion therapy (Hyperice) integrated into some studios as an additional revenue stream
- Strategic partners - Reebok (official apparel collection), Hyrox (official training partner) & Red Bull (official energy drinks partner).
The Global Wellness Opportunity
- Global wellness economy: $6.8 trillion in 2024, projected to reach $9.8 trillion by 2029 (Global Wellness Institute)
- Global Pilates & Yoga market: $176.4 billion (2024), forecast to reach $421 billion by 2032 at an 11.5% CAGR - with Google search interest in Pilates up over 400% in five years
Consumers increasingly want time-efficient, results-driven wellness with real community - the demand FIT's three brands are each built to meet from a different angle.
Meet the Brands
- F45 Training - The global leader in high-intensity functional training. 45-minute, coach-led team training combining strength, cardio, and hybrid workouts
- FS8 - A breakthrough low-impact modality. 3-in-1 concept fusing Pilates, Tone, and Yoga around eight foundational elements
- VAURA Pilates - Luxury-led, sensory-driven athletic reformer Pilates. Premium reformer Pilates for today's high-end wellness consumer
F45 Training - "Team Training. Life Changing."
F45 Training is a globally recognized functional team training concept built around 45-minute coach-led strength, cardio and hybrid workouts.
F45 powers the world's leading functional workout through science-backed programming, certified coaching, and proprietary F45TV screens - all in just 45 minutes.
Training is designed for every fitness level, helping members move better, feel stronger, and build long-term health.
Where available and approved for the market, F45 studios may integrate recovery experiences such as cold-water immersion, infrared sauna and percussion technology. Combine your favourite FIT Recovery treatments to create a seamless, full-body wellness experience for your members.
F45 is an ideal opportunity for operators seeking an established group fitness brand, high-energy community and broad member relevance. Owning an F45 Training franchise is about more than just fitness – it’s about building an inspired community.
Executive Snapshot
F45 is part of House of Brands, a multi-brand fitness and wellness franchise platform. With more than 1,500 studios in 55+ countries, FIT gives entrepreneurs access to one of the most recognised platforms for building a sustainable, scalable wellness business.
- 1,500+ studios in 55+ countries
- 300,000+ active members
- 12.4% average global studio revenue growth
Programming for Results
F45's centralised Athletics team builds a globally coordinated, series-based programming model - a progressive, science-backed approach structured into multi-week training blocks:
- Base - develops aerobic capacity, movement efficiency, and foundational strength
- Build - focuses on power, strength, and lean muscle through increased complexity and progressive overload
- Peak - refines skills and maximises performance, with intensity tailored for recovery and readiness
This structured progression removes the guesswork - no random intervals, no burnout, just a strategic system designed for sustained results (reduced injury risk, appeal across ages and fitness levels, and programming backed by sports science).
The F45 Advantage
- Community - team-based workouts that drive engagement and retention
- Scalability - a high-throughput, class-based model optimised for flow and efficiency
- Technology - F45TV, LionHeart Wearables Hub, the F45 Training app (including at-home on-demand training), and F45training.com
- F45 Passport - members can train at any F45 studio, anywhere
- Studio design - a clean, modular workout floor with rep racks, F45TV walls, a turf track for agility/sled work, and an open modular layout that resets daily by programme
Why Franchisees Choose F45
- Global brand, community-first culture
- Modular studio design for daily reconfiguration
- Science-backed workouts plus in-studio recovery
- Franchisee-first launch and ongoing support
- Turnkey marketing engine
- White-glove onboarding service
- Multi-studio scalability
Ideal partner
F45 may suit active owner-operators and capable multi-unit groups that value a high-energy group model, structured programming, coach-led delivery and disciplined local sales and community building.
FS8 - Pilates. Tone. Yoga. Redefined.
FS8, part of House of Brands, a multi-brand fitness and wellness franchise platform, is a first-of-its-kind fitness concept fusing Pilates, Tone, and Yoga into one seamless, science-backed experience, designed to build physical and mental strength for everybody, regardless of age or fitness level. Sessions are powered by FS8TV, freeing instructors to focus on cueing, form, and community connection.
At a Glance
- 100+ studios across 18 countries (as of May 2026), now franchising across the U.S. and expanding into new markets including Germany
- One of the first-of-its-kind 3-in-1 training concepts
- Average studio class size: 18 reformers
- Centralised programming, FS8TV-instructor led, backed by science
The Workout
FS8's 3-in-1 format is structured around eight foundational elements: posture, strength, mobility, stability, flexibility, coordination, balance, and mental health. Signature, centrally programmed class formats include a high-energy, low-impact full-body class, a strength-meets-endurance format, and a reformer-only power session.
Why Strength Wins
FS8 programming supports full-body strength, flexibility, and longevity, and is designed for long-term member retention and progression. Its low-impact format makes it accessible, safer, and sustainable - validated by Harvard Health research showing Pilates enhances muscle strength, endurance, flexibility, posture, and balance.
Member Data
From FS8's May 2026 member survey (800+ respondents across the network):
- 93% rated their welcome experience 8/10 or higher
- Net Promoter Score of 81, versus an industry average of 53
- Top member goals: improve mobility & posture, train 3+ times/week, support mental wellness
- Top motivations: sustainable strength, mental wellbeing, and a smarter alternative to traditional Pilates
Why Franchisees Choose FS8
- Rapidly growing wellness market
- A standout 3-in-1 training model with no direct like-for-like competitor
- National support from onboarding through to ongoing operations
- Full marketing toolkit and preferred vendor network
- A model designed for minimal staffing, recurring revenue, and scalability
Ideal Partner
FS8 may suit active operators and multi-unit groups that see demand for Pilates-informed, low-impact strength and mobility but want a concept that differs from a traditional reformer-only studio.
VAURA Pilates - "Awaken Within"
VAURA is a transformative, total-body conditioning experience that fuses the precision of reformer Pilates with the dynamic power of athletic training. With neon lighting, curated playlists, and an immersive sensory environment, VAURA is positioned as more than a workout - a space to awaken untapped potential.
Why Now, Why VAURA
- Rising demand for high-end, results-driven wellness
- Pilates is trending both culturally and clinically
- VAURA fuses strength with serenity for a total-body experience
- Consumers are prioritising physical, emotional, and sensory wellbeing, and want low-impact, high-performance formats
- Sits inside the same $6.3T+ global wellness economy and $176B→$421B (11.5% CAGR) Pilates/yoga market referenced above
Class Formats
- VAURA Total — full-body, reformer-based signature experience
- VAURA Fusion — reformer plus off-reformer hybrid
- VAURA Stretch — deep mobility, yoga-inspired
- VAURA Nurture — pre/post-natal focused
- VAURA Circuit — high-energy, HIIT plus reformer
All classes are expert-led and built for progression from beginner to advanced.
Interested in FIT House of Brands?
Contact Bilal El Kaiss
Senior Franchise Sales Manager
Click on the link below to receive further information on our franchise opportunity. You can also connect directly with us to ask any questions.
This is FREE and non-obligatory; we never share or sell your personal information.
Request further information on 
