Burger Boi Franchise – Premium Fast Casual Meets Prime Supermarket Locations
Burger Boi is one of the UK’s most exciting premium burger brands – blending Californian-inspired smash burgers with bold branding, strong delivery performance and serious expansion ambition.
Launched in 2021, the brand has rapidly grown to almost 20 UK locations and is targeting 50 sites signed by the end of 2026.
But here’s what makes this opportunity different…
The Morrisons Partnership – A Game Changer
Burger Boi has secured a landmark partnership with Morrisons, one of the UK’s largest supermarket groups.
This enables franchisees to open fully operational Burger Boi concessions inside Morrisons supermarkets. For franchisees, this solves one of the biggest challenges in hospitality today:
Finding great sites.
- Established footfall
- Prime supermarket locations
- Built-in customer flow
- Reduced site search risk
- Lower property uncertainty
Investment for Morrisons concession stores starts from approximately £125,000, significantly reducing the traditional QSR entry point.
For experienced food operators looking to scale, this is a rare opportunity to secure high-quality real estate at pace.
A Model That Works
Burger Boi operates in 1,000–2,000 sq ft formats (traditional high street or delivery-focused models) with fit-out costs typically from £200k+
Key performance highlights include:
- Typical net weekly sales: £18k–£22k
- ROI estimated at 2–2.5 years
- Strong delivery performance and premium positioning
- High gross basket values
- Established national brand presence
The brand is also proving highly successful in “tier 2” towns and cities, where rents are significantly lower but demand remains strong - creating stronger margins and smarter economics.
Why It Appeals to Multi-Unit Operators
Most of our investor database already operate food brands. Burger Boi offers:
- A fast-growing premium burger concept
- Flexible formats (high street, delivery, supermarket concession)
- Clear brand identity and strong social presence
- National growth plan
- Territory development potential
The Morrisons rollout alone creates the opportunity for structured multi-site growth within a defined estate.
The Bottom Line
Burger Boi is not just another burger brand. It’s a premium QSR operator with:
- Strong unit economics
- A supermarket partnership that unlocks scale
- Growth in smarter, lower-rent towns
- A compelling multi-unit opportunity
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