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Interview with Philip McGuire, Commercial Director for First Mortgage


Philip McGuire is the Commercial Director for First Mortgage.  First mortgage is one of the UK’s longest established mortgage brokers and most established with 38 branches. They are now looking for experienced partners, certified Mortgage Advisors with 2 years industry experience, to expand the brand across the UK.

Can you tell us about First Mortgage

First Mortgage was established in 1997 and started franchising in 2012.  First mortgage is one of the UK’s longest established mortgage brokers; We have been providing free impartial mortgage advice for over 25 years. Our reputation for excellence is solidly built on always delivering personal quality-focused customer care and attention, whilst also providing genuinely free mortgage advice.

Why is First Mortgage a great investment for potential franchisees?

First Mortgage is an extremely safe and secure model, built with a rock-solid foundation.

We are offering an exciting opportunity for those with the relevant qualifications to be part of the UK’s number one most trusted broker brand and to run your own mortgage brokerage.

What differentiates your franchise from the competition?

  • UK’s Most Trusted Broker
  • 5* Service
  • High street presence
  • Free advice for life
  • Whole of market proposition
  • Market leading tech and digital tools

What is the role of one of your franchisees?

To offer mortgage ad protection advice.

What qualities do you look for in a franchisee?  What makes a successful franchisee?

We look for those with a passion for delivering exceptional customer service. Potential partners also need strong industry knowledge and an industry background.

What have been First Mortgage’s biggest achievements/successes to date so far?

We have won numerous awards that recognise our achievements and contribution to the mortgage industry.  We are really proud to have these award from brands such as L&G and Natwest.

What expansion plans have you got nationally and internationally?

To grow into the UK’s biggest Mortgage broker!

Interested and want to know more about First Mortgage?

The First Mortgage profile outlines all aspects of their franchise opportunity and allows you to contact them for further information or to ask a question.

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