Passion for pets and business found in Petpals franchise
Franchisee: Jo Davies
Having always had a great passion for animals and coupled with the desire to run her own business, Jo Davies decided that owning a Petpals franchise was the perfect solution for her.
Before establishing Petpals Salisbury in January 2009, Jo worked in the financial world and car industry for more than seventeen years but decided that she needed a more rewarding career that included her love of animals.
“I felt a good strong brand name, such as Petpals, would be recognised by people and I would benefit from the backing and support a franchise system offers. Another factor was that there are a lot of dog walkers in my area – the feedback I get from my clients is they want to know they have someone they can trust going into their homes and with Petpals, they have a nationwide recognised name, we are police checked, uniformed and carry official photo identification” says Jo.
As with all businesses, there are always challenges to meet and overcome and Jo has had her fair share of them but Jo has faced them head on with the full support of the franchise network and head office, she said “my fellow franchisees and head office have been an invaluable support and have always been there when I needed them and continue to be, which is one the most valuable things about being a franchisee and not forgetting a great family and friends support network. Having to deliver 10,000 marketing leaflets door to door in the first 3 months was no mean feat either!”
Jo says “It’s a fantastic idea to go down the franchise route and I wouldn’t have done it without the Petpals franchise and having the brand name behind me. I think if you are really serious about making the business a success, you need a professional and credible brand name behind you in order for your clients to take you seriously. One of my immediate plans for the future is to employ staff to help support the growth of the business, having already passed my last year’s target”.
Jo has been so successful that she came to the attention of Sky television producers of Liza and Huey’s Pet Nation and was featured in one of their programmes visiting a range of pets including a blind sparrow!
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