Join the UK’s leading Indian street food and café brand
chaiiwala is the UK’s leading Indian street food and café brand. Its fresh and high-protein meals make Chaiiwala highly accessible throughout the day – from egg roti wraps in the morning to Bombay Bowls and Toasties throughout the day and a compelling sweet treat and dessert offering in the evening. Group sales are split evenly between food and drink, with more 100m+ cups of chaii served to date.
A focus on authenticity is central to the brand. Chaiiwala makes its dishes from closely-guarded recipes inspired by Indian home-cooking. In addition, adhering to Fair Trade principles which focus on job creation and building communities, the Group partners with dedicated tea gardens in Assam, India, which grow, pick and craft its tea to serve authentic and high-quality chaii tea to consumers at a variety of destinations, from local high streets to key retail destinations such as shopping centres and drive-thrus.
Led by its three co-founders, Chaiiwala is executing an ambitious expansion strategy to scale up to 500 global locations over the next 10 years. This includes significantly expanding its footprint in the UK and Canada with its existing multi-site franchisees, and exploring new international markets, including the US, Saudi Arabia and Qatar.
International expansion
We are currently looking to develop our network globally starting with immediate opportunities in the Middle East and North America.
As global consumer demand for Indian cuisine increases, Chaiiwala has an opportunity to become the high-street brand of choice for fast-casual Indian food. Reflecting this opportunity and the flexibility of its brand, Chaiiwala is seeking franchise operators to bring the brand to high footfall locations such as drive thrus and travel hubs, airports, universities, high-street, retail park, premium shopping mall and residential locations. Ideal locations being sought to build in sizes 1500 - 2500sqft.
Typical store models
- Drive thru - we launched the UK’s first ‘drive thru’ style store for Indian street food in Bolton, followed by another 100-seater drive-thru in Mellorbrook. We are currently rolling out more drive thru concepts, offering quick, on the go Indian flavours.
- Travel Hubs - We now have lift-off as a food operator in airports with successful sites in London Luton Airport and Birmingham Airport. These stores are part of our strategic move into travel hubs across the UK and globally.
- Express stores - Our first ‘kiosk’ style Express store was launched in a service station. Our menu offering has been streamlined to align with those on the move and help us serve other similar sectors such as travel hubs, exhibitions, and services.
- High Streets - As an innovative brand, Chaiiwala can add more interest and desirability to high streets. We are particularly seeking locations on high streets in high footfall areas to provide all day dining.
- Retail / shopping parks – We have several retail and shopping park locations. We love sites with free parking with good customer dwell times that enable us to provide delicious chaii and street food across all day parts.
Ideal partners
Our ideal franchise partners will have experience in the food industry, however, those who are running their own businesses would also align with our needs.
We are looking for passionate people who understand the brand and willing to take that extra step and run their own business.
Minimum of £375,000 in liquid assets
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