Häagen-Dazs is recognized worldwide for exceptional and luxurious ice cream.
Häagen-Dazs was born in an extraordinary kitchen by Reuben Mattus, our founder in 1961. Today, we invite customers to more than 800 extraordinary shops around the world, where they can taste over 24 premium flavours in a setting as extraordinary as our ice cream itself.
Our ice creams are uniquely made in Arras, France, using a simple recipe that includes fresh cream, skim milk, fresh egg yolks, sugar and natural flavours (no artificial colours or flavours). We also offer a selection of gourmet pastries, crepes and waffles for a more varied and less seasonal offer.
We have been franchising since 1976 and we have franchisees that are still with us today after 25 years. When you join us as a Häagen-Dazs franchisee, we are committed to you.
Different shop formats
We have expanded and added versatility to our catalogue of boutique formats to attract a wider customer base. We now have 4 permanent boutique formats that are perfect for high-street, malls, airports, cinemas and more.
- Corner – 20-50m² - Take-out service – kiosk/small site
- Take Out Boutiques – 50-100m² - Take-out service – kiosk/site with seating area
- Casual Boutique – 50-100m² - Casual table service – high street/shopping mall
- Dine-In Boutique – 80-200m² - Full table service – high street/shopping mall
How we support you as a Franchise
As one of the world's most recognised ice cream brands, we offer unmatched franchisee support and training to align with this. We invest in our franchisees and provide support that is second to none, providing support from the very beginning of the journey and throughout. Our support plan helps our franchisees to build and sustain long-term success.
Operations
- Initial and ongoing support
- Regular Shop visits
- Mystery Shopper audit
- Business Review and Action Plans
Development
- Site selection approval
- Development support assistance
- Shop construction guidelines
- Design manual
- Guidance of approved local architect
Ideal partner requirements
- Must have successful, major brand hospitality experience
- Ideally will have an existing infrastructure that can be leveraged for Haagen Dazs
- Real estate experience in order to identify locations according to our site selection criteria
- Must have access to £2M+
- Intentions and capabilities to develop a territory with multiple shops
Interested and want to know more?
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