Steven Frost of Smith & Henderson


Steve is a Partner at Smith & Henderson, which helps reputable franchisors to recruit more suitable franchisees. 

He’s passionate about innovation, introducing to the UK profiling technology which is purpose-built for franchising and in 2011 launched the Franchise Satisfaction Benchmark, which helps franchisors to measure franchisee satisfaction and differentiate their franchise from the competition.  

Steve was introduced to franchising in 2007 when leading a franchise pilot which saw the conversion of company owned bank branches to owner managed stores. He has also successfully founded two businesses, won several national entrepreneurship awards and twice represented the UK at international enterprise events.