Expert advice from our suppliers

Dos and don’ts of advertising and social media

Article by Martin O'Neill WJM

At its best, advertising can introduce a product or service to the world and create a lasting brand-image. This can be via print, TV, radio, product packaging or, ever increasingly, social media. But done badly, advertising can lead to sanctions and potentially irreversible damage to reputation. Read Martin O'Neill, from WJM, “dos and don’ts” to follow when creating, or signing-off, advertising.


Why franchisors need the strength of good professional indemnity insurance around them

Article by Maurice Logie Moreland Insurance Brokers

The case for watertight independent professional indemnity (PI) insurance for franchisors is being reinforced with each new legal testing of the relationship between them and their franchisees.


Why use PR?

Article by Gay Turner Gay Turner PR

In today’s business climate it is more important than ever to spend money wisely and get maximum value. This is especially true when it comes to promotion, which is why businesses are increasingly turning their attention to public relations.


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