Expert advice from our suppliers
At its best, advertising can introduce a product or service to the world and create a lasting brand-image. This can be via print, TV, radio, product packaging or, ever increasingly, social media. But done badly, advertising can lead to sanctions and potentially irreversible damage to reputation. Read Martin O'Neill, from WJM, “dos and don’ts” to follow when creating, or signing-off, advertising.
Article by Maurice Logie Moreland Insurance Brokers
The case for watertight independent professional indemnity (PI) insurance for franchisors is being reinforced with each new legal testing of the relationship between them and their franchisees.
Article by Gay Turner Gay Turner PR
In today’s business climate it is more important than ever to spend money wisely and get maximum value. This is especially true when it comes to promotion, which is why businesses are increasingly turning their attention to public relations.