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Mass Nutrition Franchise australia

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Franchise Info

Mass Nutrition is one of Australia’s largest suppliers of sports nutrition and supplements via both online and instore shopfronts.

With more than 25 retail shopfronts in Australia and continuously growing, Mass Nutrition leads the industry with up-to-date knowledge on nutrition and supplementation whilst providing competitively-priced sports supplements and nutritional products from around the world.

About the Company

Stemming from a love of training, owner and founder of Mass Nutrition, Kurt Henry, first started the business as an online store in 2006.

After online success in this area, Kurt decided to branch out in 2007 and took on a retail shop front in Tweed Heads, QLD to create and grow a retail presence to give customers a more personal shopping experience.

Today, the Mass Nutrition brand has grown considerably and is known Australia-wide not only within the fitness industry, but the general public, who have an interest in supplementation for general health and assistance with training.

The Mass Nutrition family prides itself on supplying quality products, great customer service, offering complimentary training and nutritional advice, supplementation strategies and, in turn, assisting customers to reach their overall health, fitness and life goals.

With more than 25 retail shopfronts in Australia and continuously growing, Mass Nutrition leads the industry with up-to-date knowledge on nutrition and supplementation whilst providing competitively-priced sports supplements and nutritional products from around the world.

Our Core Values

To be Australia’s largest retailer of sports nutrition and supplementation products, providing exceptional customer service and nutritional advice

The Franchise Opportunity

Why Choose Mass Nutrition?

Being a Franchisee of Mass Nutrition Australia allows you to become your own boss in an industry that you are passionate about.

We are one of the largest retailers of supplements and sports nutrition products in Australia and growing. We sell quality, profitable products backed up with industry knowledge and support. The entry and set-up costs of a Mass Nutrition are relatively low in comparison to other businesses and you are given the freedom to operate your business how you like.

Current Franchisee Testimonial

“Being an owner of a Mass Nutrition has allowed me to own a business in an industry that I have been passionate about since I was 16. I chose Mass Nutrition because of the principle they stand for: The health and well-being of their customers. This is exactly what a supplement shop should stand for and I wanted to share the same ideals within my own store. Due to the significant influence Mass Nutrition has in the fitness community across Australia, I have now been able to extend my business and open a second store. “

- Mark McLetchie

Mass Nutrition Raymond Terrace
& Mass Nutrition Cessnock

What the Franchisee gets - Training & Support

In 2017, a new structure commenced, taking on further investors and directors allowing the company to expand, and now a forecast of 50 stores will be open by the end of 2018.

Own your own business, but enjoy the benefits of being part of a larger national retailer

Mass Nutrition Australia operates a License Agreement whereby you pay a licensing fee each year, which includes:

  • Use of the Mass Nutrition name, brand and other assets
  • Discounts with suppliers and distributors (maximum discount with the majority of Australia’s top suppliers - this can save you anywhere from $90,000 to $120,000 per year on purchase stock)
  • Full support of the Mass Nutrition network and Head Office team from the very start.

Financial Information

What are the estimated establishment costs?

The cost can vary depending on the availability and size of the selected premises needed to service the market area in which you are going to operate. The prospective owner should have sufficient financial resources to sustain the operation in the initial set up stages estimated at the total cost between $97,000 and $172,000.

Once a shopfront has been selected, the fit-out team will be able to provide an accurate quote for the fit-out to occur based on Mass Nutrition design parameters.

The following table is a guide to establishment costs: 

What are the ongoing fees and other related fees?

To get started you will be required to pay your licence fee upfront and this will secure your store and help until you open. Once you open you are then required to pay the licensing fee monthly, which is $12,000 divided into 12 monthly payments.

Where do we want to open & what territory do I obtain as part of the Licensing agreement?

The Mass Nutrition family is continuing to grow with new shopfronts opening and opportunities arising daily.

We have a goal to have more than 150 stores by the end of 2020, spanning from Nationwide, including Tasmania.

This is your opportunity to be a part of the MASSive Family and become part of an organisation that is growing and delivering exceptional customer experiences daily.

Radius of Territory

Your territory will be a specified radius from your shopfront location.



Franchisee Profile

Mass Nutrition is looking to work with dedicated individuals whom are passionate about the health and fitness industry and want to become their own boss.

No qualifications or prior experience are required, however, aligned value and an interest in the fitness and sport supplement industry would be an advantage. You can complete a sports supplementation course at various training providers in Australia.

Frequently Asked Questions

What marketing support is provided?

Marketing support is provided to stores with relation to national campaigns and promotions. You are responsible for local area marketing and advertising of your own territory.

What assistance is provided with the store fitout?

Once confirming a store location, you will be provided with Mass Nutrition’s official Fit Out and Design Manual, which will detail all scheme and building requirements.

What is the ideal size of a Mass Nutrition store?

Approximately 70-120sq.m, but this needs to be considered in relation to position and rent.

Do I need to be actively involved in the operation of my store?

We have found, from experience, that when a store owner is actively involved with their shop that the shop tends to perform better and in turn sees a greater reward.

What is the term of the license agreement?

12 months/ongoing.

Are there opportunities for expansion?

Opportunities for growth are outstanding, with most owners operating multiple stores.

Interested and want to know more?

By clicking the link below, we can send you further information on this franchise opportunity and allow you to contact them direct with any questions.

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