Our story
Trusted by Franchisors.
Respected by Franchisees.
Leading Ethical Franchising Since 1995.
For more than three decades, whichfranchise has been at the heart of UK franchising.

Where it began
It started in 1995.
Founded by franchising expert Johnny Sellyn in 1995, our mission has always been simple: to promote ethical franchising and help people make informed decisions about business ownership.
Long before online franchise portals became commonplace, we were providing impartial franchise information on CD-ROMs before launching whichfranchise.com in 1999, becoming one of the UK's first dedicated franchise websites.
Today, our purpose remains unchanged. We continue to champion quality franchise opportunities, support responsible franchisors and connect ambitious entrepreneurs with brands they can trust.
Our journey
Three decades at the heart of franchising.
whichfranchise is founded
Johnny Sellyn establishes whichfranchise with a commitment to ethical franchising and informed franchise investment.
Franchising goes digital
Franchise information is distributed on CD-ROM — innovative technology at the time.
whichfranchise.com launches
One of the UK's first dedicated online franchise platforms.
Great British Franchisee Awards
Launched to recognise outstanding franchisees across the UK.
30+ years and still evolving
Supporting franchise brands and prospective franchisees across an increasingly diverse market.
What we stand for
Our reputation has been built on one principle above all others: integrity.
Ethical franchising
We champion genuine franchise opportunities built around responsible franchising practices.
Trusted information
We help prospective franchisees make informed decisions about business ownership.
Quality partnerships
We work with franchisors who share our values and are committed to building sustainable franchise networks.
Experience that makes a difference
Knowledge built across every stage of franchise growth.
Over the past 30 years, we have worked alongside many of the UK's and the world's most recognised franchise brands, helping them grow successful franchise networks through high-quality lead generation, expert marketing and unrivalled industry knowledge.
Franchise recruitment
Decades of experience helping brands attract the right franchise partners.
Every stage of growth
From emerging UK franchisors to established international networks.
Every type of opportunity
Single-unit, multi-unit, area development and master franchise recruitment.
Social proof
Trusted across the franchise industry
We’re proud to have supported hundreds of franchise brands across every sector.






















Celebrating franchise success
Great British Franchisee Awards
Launched by whichfranchise in 2021, the Great British Franchisee Awards recognise outstanding franchisees and celebrate the people whose hard work, ambition and commitment make franchising successful.
Discover the AwardsStill looking forward
Proud of our history.
Focused on what's next.
While our heritage is something we're incredibly proud of, we continue to innovate. We constantly invest in new technologies, marketing channels and audience development to ensure our clients reach the next generation of franchise owners.
As franchising has evolved, so have we. From single-unit ownership to multi-unit, area development and master franchise opportunities, we've created specialist platforms to support every stage of franchise growth.

Meet the people behind whichfranchise
Franchising is a people business — and so are we.
Meet the experienced team helping franchisors and prospective franchisees navigate their next steps.
Johnny Sellyn
FounderJohnny is the Founder of whichfranchise and one of the most well-known and connected people in franchising.
Suzanne Melville
Marketing & AdvertisingSuzanne graduated from Strathclyde University with a BA Honours in Marketing and Human Resource Management.
Stuart Davison
Digital MarketingSince joining whichfranchise in 2017, Stuart has worked to progress our reach as a leading resource for everything franchising.
Lynn Walls
Finance ManagerLynn has been with whichfranchise since 2012 and is responsible for managing the company's finances.
Yvette Sellyn
International OpportunitiesYvette has worked in the UK and US franchise sectors, introducing multi-unit opportunities to high-net-worth investors.
Paul Stewart
Web DeveloperPaul has been with us for over 20 years, first helping us move from CD-ROM to our own website.
Where can we help you go next?
Choose your next step.
Looking for a franchise?
Discover franchise opportunities from established and emerging brands.
Looking to grow your franchise?
Find out how whichfranchise can help you reach serious prospective franchisees.
