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Our story

Trusted by Franchisors.
Respected by Franchisees.
Leading Ethical Franchising Since 1995.

For more than three decades, whichfranchise has been at the heart of UK franchising.

Meet our Team Explore our Story
whichfranchise representatives at a franchise industry event
30+years in franchising
1995established
100’sof brands supported
10k+LinkedIn community
Johnny Sellyn, founder of whichfranchise

Where it began

It started in 1995.

Founded by franchising expert Johnny Sellyn in 1995, our mission has always been simple: to promote ethical franchising and help people make informed decisions about business ownership.

Long before online franchise portals became commonplace, we were providing impartial franchise information on CD-ROMs before launching whichfranchise.com in 1999, becoming one of the UK's first dedicated franchise websites.

Today, our purpose remains unchanged. We continue to champion quality franchise opportunities, support responsible franchisors and connect ambitious entrepreneurs with brands they can trust.

From CD-ROM to one of the UK's first dedicated online franchise platforms.

Our journey

Three decades at the heart of franchising.

1995

whichfranchise is founded

Johnny Sellyn establishes whichfranchise with a commitment to ethical franchising and informed franchise investment.

Early years

Franchising goes digital

Franchise information is distributed on CD-ROM — innovative technology at the time.

1999

whichfranchise.com launches

One of the UK's first dedicated online franchise platforms.

2021

Great British Franchisee Awards

Launched to recognise outstanding franchisees across the UK.

Today

30+ years and still evolving

Supporting franchise brands and prospective franchisees across an increasingly diverse market.

What we stand for

Our reputation has been built on one principle above all others: integrity.

Ethical franchising

We champion genuine franchise opportunities built around responsible franchising practices.

Trusted information

We help prospective franchisees make informed decisions about business ownership.

Quality partnerships

We work with franchisors who share our values and are committed to building sustainable franchise networks.

1+
YEARS

Experience that makes a difference

Knowledge built across every stage of franchise growth.

Over the past 30 years, we have worked alongside many of the UK's and the world's most recognised franchise brands, helping them grow successful franchise networks through high-quality lead generation, expert marketing and unrivalled industry knowledge.

Franchise recruitment

Decades of experience helping brands attract the right franchise partners.

Every stage of growth

From emerging UK franchisors to established international networks.

Every type of opportunity

Single-unit, multi-unit, area development and master franchise recruitment.

Social proof

Trusted across the franchise industry

We’re proud to have supported hundreds of franchise brands across every sector.

HSBCMcDonald'sChicken CottageSnap FitnessLloydsDyno-RodSnowflakeMary Brown's ChickenBunsikBubble CiTeaTaxAssist AccountantsServiceMasterZambreroLittle Caesars PizzaHome InsteadAnytime FitnessChaiiwalaJollibeeMuffin BreakWendy'sBarclays
Winners of the Great British Franchisee Awards
Great British Franchisee Awards 2026

Celebrating franchise success

Great British Franchisee Awards

Launched by whichfranchise in 2021, the Great British Franchisee Awards recognise outstanding franchisees and celebrate the people whose hard work, ambition and commitment make franchising successful.

Discover the Awards

Still looking forward

Proud of our history.
Focused on what's next.

While our heritage is something we're incredibly proud of, we continue to innovate. We constantly invest in new technologies, marketing channels and audience development to ensure our clients reach the next generation of franchise owners.

As franchising has evolved, so have we. From single-unit ownership to multi-unit, area development and master franchise opportunities, we've created specialist platforms to support every stage of franchise growth.

The whichfranchise team

Meet the people behind whichfranchise

Franchising is a people business — and so are we.

Meet the experienced team helping franchisors and prospective franchisees navigate their next steps.

Johnny Sellyn

Johnny Sellyn

Founder

Johnny is the Founder of whichfranchise and one of the most well-known and connected people in franchising.

Suzanne Melville

Suzanne Melville

Marketing & Advertising

Suzanne graduated from Strathclyde University with a BA Honours in Marketing and Human Resource Management.

Stuart Davison

Stuart Davison

Digital Marketing

Since joining whichfranchise in 2017, Stuart has worked to progress our reach as a leading resource for everything franchising.

Lynn Walls

Lynn Walls

Finance Manager

Lynn has been with whichfranchise since 2012 and is responsible for managing the company's finances.

Yvette Sellyn

Yvette Sellyn

International Opportunities

Yvette has worked in the UK and US franchise sectors, introducing multi-unit opportunities to high-net-worth investors.

Paul Stewart

Paul Stewart

Web Developer

Paul has been with us for over 20 years, first helping us move from CD-ROM to our own website.

Where can we help you go next?

Choose your next step.

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