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Platinum Wave


When it comes to hands on experience building and developing franchise networks, few consultancies can match Platinum Wave - a team of business specialists who are delighting clients both in the UK and Internationally with their ‘part of your team’ service and creative solutions.



  • Named Service Provider of the Year at the EWIF Awards 2019
  • Named Best Customer Service Provider by the bfa in 2018
  • Named Best Service Provider at the Best Franchise Awards 2016

Platinum Wave’s services range from helping a brand make the successful transition from independent company to national franchise, right through to finding the perfect franchisees and staff, training the network to prosper and then in some cases, taking the business into exciting international territories.

platinum wave consultants agreeing deal

Platinum Wave’s Areas of Expertise

  • Franchise feasibility studies
  • Developing franchise propositions
  • Franchise operations and training manuals
  • Developing pilot operations
  • Franchisee recruitment marketing
  • Copywriting
  • Digital Marketing & Design
  • Franchise support and training programmes
  • Franchisor mentoring
  • International franchising and brand expansion
  • Area developer, master franchising and distribution licensing
  • Executive recruitment for the franchise industry

Principal Consultants

Suzie McCafferty – CEO and Head of Franchising

Andy McCarroll – Head of Marketing

Steve Lampshire – Head of Recruitment

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About the business

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Ask the Experts

Suzie McCafferty, Platinum Wave

Suzie McCafferty is an Affiliate member of the British Franchise Association, a Franchisor and Franchisee of the Year Awards Judge and Chairperson for the Scottish Franchise Forum. With almost 20 years first-hand international franchising experience, Suzie is a well-known personality in the franchising world.

Click here to ask Suzie a question