UK property agency franchise owners flourish despite economic downturn
Throughout the recent economic decline, the property market saw a dip in house prices and sales. However, Martin & Co franchise discuss how they have continuously defied market conditions and taken market share, developed their businesses and increased profits. Read more..
In the 27 years since the BFA was establsihed, the not-for-profit association has become the voice of franchising across the UK and a cornerstone of franchising around the world. So what does that mean for prospective franchisees? It means a lot. For franchisors, gaining bfa membership involves accreditation against a strict set of criteria, which primarily relate to their franchise agreement; financial sustainability; franchisee support offered; and a full and fair disclosure of relevant information to prospective franchisees.
Trust me; there’s more to marketing than just the shiny shoes of social media. The role of marketing is to communicate our products and services effectively to the people that have a deep underlying need for our products or services. This means we have to identify the communication channels that lead us to our prospects. This may or may not include social networking and online advertising.