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UK franchisee stories
Interview with Andy Ross, Ecocleen, Castleford
After a career in HR within a large corporate company, Andy Ross launched an Ecocleen franchise after meeting the team at a franchise exhibition. He was attracted to the ‘ecological’ commitment of the business and the huge growth potential. In particular, the support in place for franchisees allows for the right degree of freedom and personal style. Read more..
etyres explain why Franchise Owners and franchisors accomplish more when they work together
Tony Bowman, etyres Managing Director, explains: “Being a good franchisor is about more than just selling a great business formula, it is about developing a strong working partnership with every Franchise Owner. Read more..
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Can you break a franchise agreement once you’ve signed it? By Andrew Quick, Stevens & Bolton
The strict answer to this question is yes you can, but only in certain circumstances will it be lawful and not cost you money to do it.
Unless the contract expressly allows you to terminate it, or the other party does something (or fails to do something) which allows you to terminate it (or to treat them has having terminated it), if you walk away from a contract you will be in breach of its terms and liable to pay damages to the other party.
Start me up: the franchise advantage in the early days
Statistics highlight the advantages of the franchise model for entrepreneurs: annually, and for the last 15 years consecutively according to the British Franchise Association/NatWest Franchise Survey, around 90% of franchisees report a profit and less than 5% of franchise businesses commercially fail. By contrast, around half of all independent SME start-ups are reported to cease trading within three years. The crucial first weeks and months of developing a business can help to explain those numbers. The early days of starting a business amplify the advantages inherent in taking on a franchise.
I delivered a talk a few days ago and was asked the question “is there any one marketing tactic that you recommend?” My answer was an unequivocal no. Alas there is no one marketing miracle at the rainbow’s end that will somehow transform the fortunes of your business with an army of people lined up and keen to do business with you.
But, you can compress the decision-making process of prospects in the following simple ways: