Latest news and advice from the bfa
Why a franchise could be the right family fit
The UK’s franchise sector has never been in better health; overall revenues, employment and numbers of franchisees all rose throughout the recession, while other parts of the economy struggled. With business confidence and growth now firmly on the rise, franchising can be expected to continue its substantial forward trajectory, which makes it a great time to get involved.
It’s also a sector that has nearly double the rate of female ownership (30 percent) compared to all other UK SMEs, and one that is a statistically safer route to self-employment with its model of ongoing support and established ways of doing things.
Those factors help make it perfectly suited to family life, with more and more parents taking on a franchise after starting a family.
Marketing tips from Dee Blick
Marketing magic in five steps!
I delivered a talk a few days ago and was asked the question “is there any one marketing tactic that you recommend?” My answer was an unequivocal no. Alas there is no one marketing miracle at the rainbow’s end that will somehow transform the fortunes of your business with an army of people lined up and keen to do business with you.
But, you can compress the decision-making process of prospects in the following simple ways: