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UK franchisee stories
Interview with Frank Sutherland of Autosmart International, Aberdeenshire
Frank launched an Autosmart franchise business in Aberdeenshire and hit the ground running due to the tried, tested and trusted formula of the business system. Frank is celebrating after being shortlisted for franchisee of the year award by the British Franchise Association.That he loves cars is icing on the cake. Read more..
TOPC's guide: Investigating franchising with confidence
When choosing a franchise, it is important to carry out extensive research on the reputation of the franchisor, the market they operate in as well as the product or services that they provide. The Original Poster Company discuss the ins and outs of this investigative process. Read more..
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The importance of location when buying a franchise by Mike Gatti, Kyros Franchising
It would be trite to start any article on ‘Location’ by quoting the title of that well known television series regarding house hunting, but the similarities between that and franchising are actually a lot closer than you might think.
When searching for a house, you will take into account the size of property you need, your budget, your style of living, your income, the amenities you need close at hand, whether you want urban or rural, an area you know or completely new, commute times and school runs and how much you will compromise on your perfect new home!
When looking to invest in a franchise then there are as many considerations and probably more...
The UK’s franchise sector has never been in better health; overall revenues, employment and numbers of franchisees all rose throughout the recession, while other parts of the economy struggled. With business confidence and growth now firmly on the rise, franchising can be expected to continue its substantial forward trajectory, which makes it a great time to get involved.
It’s also a sector that has nearly double the rate of female ownership (30 percent) compared to all other UK SMEs, and one that is a statistically safer route to self-employment with its model of ongoing support and established ways of doing things.
Those factors help make it perfectly suited to family life, with more and more parents taking on a franchise after starting a family.
I delivered a talk a few days ago and was asked the question “is there any one marketing tactic that you recommend?” My answer was an unequivocal no. Alas there is no one marketing miracle at the rainbow’s end that will somehow transform the fortunes of your business with an army of people lined up and keen to do business with you.
But, you can compress the decision-making process of prospects in the following simple ways: