Terry Jeffery
Cartridge World Cheltenham and Gloucester
Background
Prior to opening his first to two Cartridge World franchises, Terry had held a variety of different roles in IT management. It was his hobby of video and graphics that introduced him to Cartridge World. By using their refilled Cartridges he quickly learned that it was a professional and impressive set up.
What introduced him to Cartridge World
At the point where Terry’s hobby had introduced him to Cartridge World, he was in turn facing an increasingly turbulent time in his then industry – IT – and following a third redundancy Terry began investigating Cartridge World further. Operating his own business was, to Terry, the obvious choice as he increasingly felt that his age was against him within the IT industry – whereas his experience was a clear asset in running a Cartridge World franchise.
Success to date
Terry now operates two Cartridge World stores, in Cheltenham and Gloucester. The second store came ‘out of the blue’ and within six weeks what had been an idea became reality. The Gloucester store was in profit, the bank was happy with the figures and Terry secured a loan on a second store. He says: “I wanted to be twice as well off! And I also knew how I could benefit further from economies of scale, for instance being able to buy in bulk.”
And the successes keep coming. His figures for 2007/8 show a 48% year-on-year increase in profit. But Terry is in no way complacent. He is determined to continue growing the business – and he might allow himself a holiday!
In the five years since he opened his first store Terry has worked with a number of local charities and organisations – in return for their cartridge collections he has donated more than £16,500 to good causes. He has been able to support more than 20 local charities. They include Great Oaks Dean Forrest Hospice, The Pied Piper Appeal, Andy Cole’s Children’s Foundation and BIBIC (British Institute for Brain Injured Children). He feels this has played a big part in making his two businesses very much part of the local community.
Cartridge World Cheltenham and Gloucester have also been awarded with two Gloucestershire Environmental Business Awards – which Terry considered not only a great honour for the business, but a great achievement and motivation for his staff.
Terry says ...
“I wish Cartridge World had been in the UK ten years earlier because I would now be retiring a very rich man. I knew I had made the right choice when I was making an operational profit within just a few months of opening. And when a new customer told me he’d heard about us ‘down the pub’ the belief that Cartridge World had been a wise choice was reinforced.
“The worse the economic climate, the more new customers we seem to get.
“Cartridge World’s technical support and training is outstanding and makes my job much easier – customers never doubt that we can deliver the quality they require. But from their point of view, we really get most respect for our environmental policies and work with local charities.”
