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The South West is a beautiful and historic part of England, consisting of the counties of Somerset, Dorset, Gloucestershire, Wiltshire, Devon and Cornwall.
The turnover in the South West for franchising is £1.2billion. 72% of franchise systems have presence in the region. Many franchises also have their head office in the region including Martin & Co, Riverford Organic Vegetables, Urban Planters, Wiltshire Farm Foods, WPA, Travail Employment, Clarks Shoes, Debutots and Medics on the Move.
The South West, home to almost 5 million people, is a predominantly rural region but with a number of major urban centres, namely Bristol with over 400,000 people, Bournemouth & Poole with over 300,000, and Plymouth with a population of over 250,000. The urban and rural parts of the region combine to provide a diverse economic base for the region while creating distinct regional disparities.
The South West has the largest growing population in the UK - with an increase of 3.9% since 1991 it has outstripped the 2.5% rate for Britain as a whole. Much of this growth is due to migration into the region from elsewhere in the UK.