
Build a professional domestic services business backed by the world’s largest domestic cleaning franchise and proven systems developed over decades.
Merry Maids is the largest domestic cleaning franchise in the world and part of the ServiceMaster group.
This is not a franchise for people looking to clean homes themselves.
It is designed for people who want to build and lead a structured, scalable business, supported by systems refined over decades and proven at global scale.
This is a management-led model. You focus on leadership, performance, and growth. Service delivery is handled by trained teams operating within established processes.
The first year is about building strong foundations.
The years that follow are about scale, stability, and long-term value.
“Having decided on a cleaning franchise, Merry Maids offered the best model for my requirements – employing staff and personal involvement with customers. Merry Maids offered the most cost-efficient model for running this kind of business and I found the team at Merry Maids approachable and helpful.” Nicky Morris – Merry Maids of Fylde & Blackpool and Preston
WHAT MAKES MERRY MAIDS DIFFERENT
The domestic cleaning franchise space is crowded with lifestyle-led promises.
Merry Maids leads with operational clarity.
- Proven systems used by the largest domestic cleaning franchise network in the world
- Clear processes for recruitment, training, and quality control
- Defined operating frameworks for scheduling, pricing, and performance
- Central marketing support aligned to local execution
- Financial visibility and control from day one
Lifestyle outcomes come from control through systems, not flexibility without structure.
“Every territory teaches you something new, but the fundamentals stay the same: look after your team, follow the system, and stay consistent. That’s what makes the Merry Maids model work.” Siva Kugathas – Merry Maids Aberdeen, Inverness, South Surrey & Kingston
WHO THIS FRANCHISE SUITS
Merry Maids franchise owners are not buying a job.
They are building a business designed to move them from:
- Doing the work
- To managing people
- To leading a structured operation
You do not need cleaning experience. BUT you do need:
- Commercial awareness
- Confidence managing people
- Willingness to follow systems
- Long-term business ambition
Your role is to recruit, train, and manage teams, develop your local territory, and run the business using proven systems backed by a global brand.
“Franchising was not something I had originally planned, but it quickly became clear why it makes sense. The Merry Maids brand was already established, with clear systems, marketing, and operational support in place. That structure gave me reassurance at a point when I was stepping into business ownership for the first time.” Becky Hewitt – Merry Maids of Sutton Coldfield

TECHNOLOGY-LED
Merry Maids is supported by bespoke franchise technology built to support scale and consistency.
You benefit from:
- Custom-built operational software
- Mobile app for job management and scheduling
- Dedicated e-commerce booking website for your territory
- 24/7 online booking with upfront payments
- Integrated business management system
This connected system reduces admin, improves control, and supports consistent delivery across teams.
MARKET DEMAND
Demand for professional domestic cleaning is established and repeat led.
As the world’s largest domestic cleaning franchise, Merry Maids operates in markets where consistency, systems, and trust matter, supporting long-term business value rather than short-term wins.
“After starting with a virgin territory in Dudley over 23 years ago to now being one of the biggest and longest Merry Maids in the UK I am still so very enthusiastic about the brand and the fantastic support from our franchisor.” Tom Jackson – Merry Maids of Stafford, Shropshire, Dudley, Solihull, Birmingham South and Wolverhampton
TRAINING AND ONGOING SUPPORT
You receive structured support from day one, covering operations, team management, marketing, and financial control, with ongoing guidance as the business grows.
Everything is geared towards helping you win work, deliver quality service and grow your income whilst reducing guesswork and controlling your costs.
NEXT STEPS
A Merry Maids franchise is not about short-term flexibility.
It is about building a professional domestic services business with structure, systems, and long-term value.
If you are:
- Looking to build a management-led business, not clean homes yourself
- Comfortable leading teams and following proven systems
- Interested in stability, clarity, and scalable growth
- Motivated by long-term business value rather than quick wins
Then the next step is a conversation.
Request full details and arrange an initial discussion to explore whether Merry Maids is the right business for you.


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Stoke on Trent & Nantwich
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